Apple's "Get A Mac" Ad Campaign Ends, Bashing Google And Adobe Still On
If you go hunting for the "Get A Mac" campaign on the company's website, you'll come up empty. Just last week, all of the ads were there for your enjoyment. Now, that page redirects to a "Why You'll Love A Mac" page, which points out five key marketing areas where Macs are "superior" to PCs: Better Hardware, Better Software, Better OS, Better Support, and It's Compatible. Of course, all of those points can be argued, but it's interesting to see Apple follow AT&T in choosing softer, nicer ads rather than competitor-bashing commercials.
Still, Apple hasn't ditched the "mean guy" persona. They're still at war in some ways with Google and Adobe, and neither of those bitter battles seem to be ending anytime soon. We can't say we'll really miss the ads. While some were worthy of a chuckle, they were generally mean spirited, and we would rather see both Microsoft and Apple spend more time innovating and less time bashing each other on national television.