Apple Announces Exec Shuffle; Bob Mansfield Staying On To Work With "Future Products"

Sometimes, things are just too good to let go of. A few months ago, Apple's head of Mac Bob Mansfield announced that he'd be retiring. But when you're a senior-level executive at a a company with an all-time high stock price, why leave? In an apparent change of heart, Apple has stated that Bob will now be remaining on to "work on future products," reporting directly to Tim Cook, the CEO. Apple's also making a few other organizational changes. Craig Federighi, Apple's vice president of Mac Software Engineering, and Dan Riccio, Apple's vice president of Hardware Engineering, have been promoted to senior vice presidents. Federighi and Riccio will report to Apple CEO Tim Cook and serve on Apple's executive management team.


Federighi will be responsible for the development of OS X as well as the company's "common operating system engineering teams." As for Riccio, he'll be leading Mac, iPhone, iPad and iPod engineering teams, which sounds like a huge amount of work for a single person. That said, Apple has shown an ability to make wise choices over the past decade or so, and for the company to bring a man back from the edge of retirement, those "future products" must be something else...