comScore Report: Apple And Google Dominate Smartphone Platform Market Share, Google With A Commanding Lead
According to comScore's smartphone spies, 159.8 people in the U.S. owned smartphones during the three-month period referenced above (side note -- we'd like to meet that .8 person). That represents a 66.8 percent mobile market penetration rate. In terms of individual OEMs, the big winner was Apple, which put its iPhone device in the hands of 41.6 percent of the mobile market.
Where things shift in Google's favor is when looking at platform penetration. Though 4 out of 10 smartphone owners are wielding an iPhone (41.6 percent), around 5 out of 10 -- or 51.7 percent -- own an Android device. After that it's a distant race for third place between Microsoft (3.2 percent) and BlackBerry (3.1 percent).
One of the benefits to dominating the smartphone scene is that it extends over into the web arena, as well. For example, comScore says Google Sites ranked as the top web property on smartphones by reaching 89.4 percent of the mobile media audience, followed by Facebook (86.6 percent), Yahoo Sites (86.2 percent), Amazon sites (69 percent), and AOL (56.9 percent) rounding out the top five.