Android Market an Outlier, With 57% of Apps Free
The following highlights were noted:
- More than 50% of applications are priced below or equal to $2.00 in all stores, with the exception of BlackBerry App World (which does not allow apps to be priced below $2.99) and Windows Marketplace for Mobile.
- The average price of all paid applications and the 100 most popular paid applications in the Apple App Store for iPad ($4.65) is higher than that in the Apple App Store for iPhone ($4.01). However, the average price of the 100 top grossing applications is higher on the Apple App Store for iPhone.
- Nine out of the ten most popular free applications and eight out of ten most popular paid applications in the Apple App Store for iPhone are (unsurprisingly) games.
- Both Apple's iBooks application and Amazon.com's Kindle application are ranked among the 10 most popular free applications in the Apple App Store for iPad. Apple’s application is ranked number one however, and Amazon’s application is ranked number ten. It should be noted that once you activate the iPad, it sort of pushes the iBook app at you.
- Also no surprise: five out of the top ten free applications in Windows Marketplace for Mobile are published by Microsoft Corporation.
- Google Android Market has the largest share of free applications (57 percent) and Windows Marketplace for Mobile has the smallest (22 percent).
On the other hand, we all love the price point free, now don't we? The top free app on the iPad is, as mentioned earlier, iBooks, while on the iPhone it is the game Angry Birds Lite. On BlackBerry it is Pandora; on Android it is Google Maps (followed by Pandora).
On Palm webOS the top free app is Facebook, followed by Pandora. On Nokla's OVI store, the top free apps it the game ZumZum. Meanwhile, on WinMo, it's Microsoft MyPhone.