AMD Intros Branded Desktop Memory
AMD’s new lines of DIMMs are designed to make deciding which memory to use with your AMD- or Intel-based system simpler, and they also make it nice and easy to sell bundles of AMD products.
AMD’s memory modules are tested and validated by AMD at its labs, which is really nothing new for the chipmaker. “AMD has been supplying and validating memory for AMD Radeon™ graphics cards for several years,” said Matt Skynner, corporate vice president and general manager, AMD GPU Division. “Based on this experience, adding system memory to our product line was a clear opportunity for us.”
There are/will be three families of AMD desktop memory. On the mainstream, HTPC end of things is the Entertainment Edition family, which will come in 2GB or 4GB kits clocked at 1333MHz or 1600MHz. The next step up is the Performance Edition modules (2GB, 4GB, or 8GB at 1333MHz or 1600MHz), which are designed for--what else--performance. Enthusiasts will want to look at the Radeon Edition family, which will have 4GB or 8GB modules clocked at 2133MHz (if you go by the slide deck AMD provided, or 1866GHz if you go by the press release).
According to the roadmap, the Entertainment Edition modules should already be available, and it looks like the Performance Edition modules should be coming within days. Look for the Radeon Edition DIMMs to land around February.
Buried somewhat the slide deck is System Edition memory. Details on these modules is TBD, but it appears as though they will be available as early as February and feature 2GB, 4GB, or 8GB kits at 1333MHz. There will also be SODIMMs available at the same sizes and speed, which is intriguing.
Pricing is not yet available, but a little sleuthing on the slide deck gives us some clues. AMD mentions that the 2GB 1333MHz Entertainment Edition module is $12.99 and a 2GB 1600MHz version is just a dollar more at $13.99
AMD-branded memory will be available at most of the usual retailers, including Amazon.com, Bestbuy.ca, Fry’s, Memory Express, Micro Center, NCIX, Newegg, Tiger Direct, and VIP Computers (UK).