Amazon Sets Personal Record in Spending to Secure Streaming Rights to Spongebob and Dora
Citing a "person familiar with the deal," Reuters says the deal is good for more than two years and includes a deeper library of titles than what Netflix previously had access to. Speaking of which, the timing of the deal comes only a few days after Netflix stopped streaming Nickelodeon shows, as that deal just expired.
Amazon gains access to around 4,000 TV episodes, all of which it's able to stream for free to its Prime Instant Video customers. Prime service runs $79 per year, which not only includes streaming videos, but also free two-day shipping on a large selection of items. That's not something Netflix is in a position to compete with.
Amazon wasted no time bragging about the deal on its website. If you head over to the company's Prime Instant Video portal, up top is a row of titles under the heading, "Prime Member Exclusives: Not on Netflix," with Spongebob, Dora, Blues Clues, and iClarly prominently displayed.