Amazon Prime Adds $7.99/Month Option, Gives Netflix the Stink Eye
Any kid with a calculator or understanding of simple math can figure out that $7.99 per month works out to nearly $96 annually ($95.88, if you're not a fan of rounding up), so it actually costs more to go with a monthly plan. However, just as with grocery shopping, buying in bulk doesn't always make sense for all families, even when there are long-term financial benefits to doing so. For some, forking over $8 a month is easier to budget than paying a lump sum for 12 months in advance.
Even with the pricing premium for a monthly plan, this is still a good deal. It costs the same as Netlix and Hulu Plus, but unlike either of those services, there are other benefits that only Amazon can offer. On the flip side, Amazon Prime's catalog isn't as extensive as either Netflix or Hulu Plus, so there's your tradeoff.
It's unclear if the monthly subscription plan will stick or not. There have also been reports that not everyone is seeing the monthly option. If that's the case, you can try clearing your cookies/cache or fire up a different browser.