Amazon Deleting Fake Book Reviews To Stop Gaming of The System
You see, an online review at Amazon has two sides. For some authors, fans can play up a book. For some authors, haters can destroy a book's chances at success with awful and unwarranted reviews. But it appears that Amazon is only attacking the former side. So, what about the negative reviews? What about reviews given to a book by bitter rivals or sour followers? What happens when a book receives a negative review that's unwarranted? Only addressing one side of the equation seems like a mistake right from the start.
In the end, it's unlikely that any of Amazon's efforts will truly free online reviews from disease. It's a flawed system to just let any human with an e-mail address leave a mark on a product that took months or years to produce, with no checks or balances whatsoever. We honestly wish Amazon would take their efforts to the next level and force reviewers to prove that they've at least purchased the item before leaving potentially damaging remarks.