Amazon Celebrates A Wild Holiday 2011; Kindle Sales Way Up

Every now and then, Amazon claims to have the best season ever. Oh, it's the holidays! Just like clockwork, Amazon is celebrating a post-Christmas success, with 2011 being the 'best holiday ever for Kindle.' The company oday announced that 2011 was the best holiday ever for the Kindle family as customers purchased millions of Kindle Fires and millions of Kindle e-readers. Authors also continue to benefit from the success of Kindle - the #1 and #4 best-selling Kindle books released in 2011 were both published independently by their authors using Kindle Direct Publishing (KDP).

"We are grateful to our customers worldwide for making this the best holiday ever for Kindle," said Jeff Bezos, Amazon.com founder and CEO. "And in a huge milestone for independent publishing, we'd also like to congratulate Darcie Chan, the author of 'The Mill River Recluse,' and Chris Culver, the author of 'The Abbey,' for writing two of the best-selling Kindle books of the year."

Crazier still are the rest of the records. Kindle Fire is the #1 best-selling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 13 weeks ago. Kindle is also the best-selling product on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it this holiday season. Christmas Day was the biggest day ever for Kindle book downloads, and Kindle Fire is the best-selling product on Amazon.com's mobile website and across all of Amazon.com's mobile applications.

Plenty more stats follow below. Must be nice to be Bezos.

Businesses Selling on Amazon

2011 was also a record-breaking holiday season for businesses that sell on Amazon. Third-party sellers experienced record holiday growth: the number of sellers who exceeded $5,000 in sales during the holiday season increased 44 percent year-over-year. For the year, businesses on Amazon sold hundreds of millions of units worth billions of dollars worldwide.

Scharf Industries, an office supplies and electronics provider, increased its sales on Amazon by over 500 percent this holiday season compared with last holiday season.

"We greatly value the cooperation that we have developed with Amazon," said Andrew D. Scharf, CMO of Scharf Industries. "They have provided us with the tools necessary to grow our business in a rapid and efficient manner."

Ken Reiss, the owner of Reiss Innovations, LLC, started with one Amazon Webstore, selling five to 10 mouse pads for the year. Six years later he has a successful eCommerce business, selling through multiple Amazon Webstores. Just this year alone, Reiss saw a 21 percent increase in sales compared with the holiday season last year. He has also increased the number of product listings by 50 percent over 2010 and recently extended his business to Canada.

According to Reiss, one of the most beneficial aspects of his relationship with Amazon is that "It allows me to scale in efficiency. I can devote my time to building vendor relations and growing my inventory, rather than worrying about logistical aspects, such as shipping products." Reiss currently stores 90 percent of his inventory in Amazon's warehouses, up from 75 percent last year.

Via:  Business Wire

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