Amazon Attacks iPad Mini with Big, Aggressive Home Page Ad
Preceding the ad's side-by-side comparison of the two devices is a quote from Gizmodo that pretty much sums up Amazon's feeling about the iPad Mini.
"Your 7.9-inch tablet has far fewer pixels than competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy," the quote reads.
The ad doesn't reveal anything that tech savvy shoppers don't already know, but for the average consumer, the aggressive main page ad campaign could swing potential iPad mini buyers over to the Kindle Fire HD. Some of the things Amazon points out about the Kindle Fire HD is that it has a superior screen with 30 percent more pixels, it has the ability to play HD movies and TV shows, sound is pumped through dual stereo speakers, and it uses MIMO Wi-Fi technology. Oh, and it's $130 cheaper than the iPad mini to boot.
Apple's banking on brand recognition, build quality, slightly larger design, and its robust mobile ecosystem being enough to sway users to the iPad mini over competing Android devices like the Kindle Fire HD and Nexus 7.