Amazon Apologizes For Kindle Swindle
Today, Amazon CEO Jeff Bezos apologized to the community at large for the company's actions. Bezos characterizes the company's response as "stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted...we deserve the criticism we've received." In the future, Bezos promises that Amazon will learn from these mistakes, make better decisions, and eat all of its vegetables. Trotting Bezos out to put a warm, friendly face on the event might be a smart PR move, but the CEO's apology, however heartfelt, avoids answering all of the tough questions.
Bezos can apologize a dozen times, but it would mean more if the company pledged to cease and desist from watching all Kindles with an Orwellian eye.