BlueStacks Aims for Paid Subscription Customers With Free GamePop Mini Game Console

BlueStacks, maker of the GamePop console, offers users the ability to play Android and iOS games on their TVs for a $6.99 per month subscription fee. They’ve been running a promotion where you can get the console and its included gamepad (you can also control games with your mobile device) for free with a subscription, but that ends in a few days. After that, you’ll have to pay $129.99 for the console and controller.

However, BlueStacks is trying something to keep subscribers who otherwise aren’t too keen on dropping that kind of cash on an Android/iOS console: The company has developed a GamePop Mini console, which is about the size of a pack of gum and will be free with a subscription.

BlueStacks GamePop Mini console, free with subscription
GamePop Mini console

"We've said it before, but we're working really hard to build a 'Netflix for games'...And we think people will be more inclined to give us a shot if they don't have to pay for the console itself," BlueStacks CEO Rosen Sharma told The Verge.

Larger, original GamePop console
Larger, original GamePop console

The company hasn’t revealed details about the GamePop Mini’s hardware yet, but they say that it will offer roughly the same gaming experience as the larger console, although there will be more peripherals available for the larger unit. It begs the question of how many games might come preloaded on the little version versus the larger, which could affect the value of the deal, but overall the package is a relative bargain for avid mobile gamers.

The competition is steep, though; in addition to now-entrenched OUYA and a smattering of smaller competitors, BlueStacks will soon apparently have Google to contend with.