Amazon Launches Kindle App For iPad

Amazon is doing what it can to ensure it doesn't lose any sales to the Apple iPad. In its latest move, the company has announced its Kindle App for iPad is now available in the App Store. With the app, iPad users will be able to select from over 450,000 books from the Kindle Store. The app also features Amazon Whispersync technology which saves and synchronizes the last page read, bookmarks, notes, and highlights across Kindle, Kindle DX, iPhone, iPod touch, Mac, and iPad devices. Many books cost $9.99 or less.

“Kindle for iPad includes all the features customers love about Kindle for iPhone, including a massive selection of over 450,000 books, along with a beautiful new user interface tailored to the look and feel of iPad,” said Jay Marine, director, Amazon Kindle. “Kindle for iPad is the perfect companion for the millions of customers who already own a Kindle or Kindle DX, and a way for customers around the world to download and enjoy books even if they don’t yet have a Kindle.”


Features of the Kindle App for iPad include:

• Automatically Syncs with Kindle and Kindle Compatible Devices: Amazon’s Whispersync technology automatically syncs customers’ last page read, bookmarks, notes, and highlights across Kindle, Kindle DX, Kindle for iPhone, Kindle for Mac, Kindle for iPad, and more. Customers can read on their Kindle, read some on their iPad or Mac, and always pick up where they left off.
• Beautiful User Interface: The Kindle App user interface is tailored to the large size, look, and feel of iPad. The new user interface with bold colors, animation, and seamless user experience make Kindle on iPad a unique reading experience.
• Customizable Appearance: Customers can choose to dim iPad’s screen within the app to make reading easier regardless of the ambient light or time of day. Readers can also choose from three different background colors and alter the font color and size to customize the reading experience and help ease the strain on their eyes.
• Page Turn Animation: Kindle App for iPad offers an interactive experience with page turn animation designed to replicate the look of a page turning in a book. Customers who prefer a simpler, unadorned reading experience can choose the “Basic Reading Mode” option and turn off animation.

The Kindle App for iPad is available for free from the App Store on iPad or at www.itunes.com/appstore.