Say What? Amazon Awarded Patent For Photos Shot With White Backgrounds

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News Posted: Sat, May 10 2014 11:14 AM
A big shout out goes to Amazon for forever changing the way we think about photography. You see, Amazon was recently granted a patent that, in short, describes taking photos of subjects and/or or objects against a white background. Brilliant! Wait, what's that? Photographers far and wide have long known about this technique and used it extensively in the past? Well, that changes things -- give a huge shout out to Amazon's legal team for somehow wording the patent application in such a way that the USPTO thought this was a brand new idea worthy of patent No. 8,676,045.

"A subject can be photographed and/or filmed on the elevated platform to achieve a desired effect of a substantially seamless background where a rear edge of the elevated platform is imperceptible to an image capture device positioned at the image capture position," part of the patent's abstract reads.

In case you need a visual of this groundbreaking method:

Amazon Platform Patent

The idea here is to take photos without the aid of a green screen or other methods that require "post processing" to achieve the desired effect.

"Prior art solutions for achieving such a result for capturing images and/or video of objects set against a true white background include solutions that often involve some type of image retouching, post processing, 'green screen' techniques, or other special effects and image and video manipulation to achieve the result of an object set against a true white background," Amazon explains in its patent application. "Accordingly, as will be described herein, embodiments of the present disclosure provide a studio arrangement in which an object can be photographed and/or filmed, and the images and/or video captured by the camera achieve the effect noted above without any image manipulation due to the particular arrangements of the subject, camera, lighting and background."

Amazon Patent Steps

There's your handy cheat sheet in case you want to try out this method yourself. Just keep it on the down low lest you infringe on this novel patent that now belongs to Amazon.
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Dave_HH replied on Sat, May 10 2014 2:24 PM

This is priceless. Billions of images on the internet are now seemingly infringing on Amazon's patent.

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Not exactly.

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Compelling argument, you've swayed me.

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WStare replied on Sat, May 10 2014 6:36 PM

Not cool, what is next someone will patent breathing air! this stuff needs to stop!

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StaticFX replied on Sat, May 10 2014 8:19 PM

lol... the real question is , what will they do with this patent?? 

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I'm filing a patent on the value of pi, just as soon as I reach the end...

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im gonna start a business and make millions with white backgrounds

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i believe this is just for precaution so they dont get sued about it.

i doubt they are going to patent troll people.

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