Wireless Warfare: T-Mobile Uses Twitter To Lob Insults At Sprint And Its "Gimmicky" Framily Plan

rated by 0 users
This post has 3 Replies | 0 Followers

Top 10 Contributor
Posts 25,872
Points 1,172,435
Joined: Sep 2007
ForumsAdministrator
News Posted: Sat, Apr 5 2014 10:25 AM
All is fair in wireless and war, especially now that mobile has become such an important part of so many people's daily lives. In the U.S., there are four major wireless carriers looking to serve our mobile needs, the bottom two of which are Sprint and T-Mobile. Though both have bigger rivals in AT&T and Verizon, they're just as willing to take swings at one another, as T-Mobile CEO John Legere did to Sprint via Twitter.

It's more of an all-out assault, really. What drew Legere's ire is Sprint's decision to cover pay off early termination fees (ETFs), up to $650, for customers who jump ship from a competitor and sign up for Sprint's "Framily" plan. If you haven't been following, the Framily plan -- a combination of the words "friends" and "family" -- allows customers to add up to 10 friends, family members, or colleagues for unlimited talk, text, and 1GB of data at reduced rates. This is how Sprint hopes to win over customers not only from AT&T and Verizon, but also those enticed by T-Mobile's so-called "un-carrier" plans.

"Hey @Sprint - Paying off ETFs 2 get people 2 switch is a great idea (I should know) but for just a couple wks? That's #FruckedUp #Cheapskates," Legere wrote in a Twitter post.

T-Mobile

It doesn't stop there. Legere is tossing around the "#FruckedUp" hastag like it's going out of style, and they're all directed at Sprint.

"#FollowFriday is no longer! @Sprint inspired us to start a new trend with #FruckedUpFriday," Legere tweeted in a separate post. And in yet another, he calls Sprint's latest efforts to sign up subscribers a "gimmicky promotion."

Twitter tirade aside, T-Mobile's un-carrier strategy is working so far. The wireless carrier added 1.6 million customers in the fourth quarter of 2013, bringing its total customer base to 47 million. In stark contrast, Sprint only added 475,000 in the same quarter, though Sprint has more total users at 55.4 million.
  • | Post Points: 50
Not Ranked
Posts 80
Points 850
Joined: Oct 2010
Location: NYC
RMD replied on Sat, Apr 5 2014 11:50 AM

T-Mobile is not playing around! lol

  • | Post Points: 5
Top 200 Contributor
Posts 418
Points 3,165
Joined: Jul 2013
Location: United States,Alabama

I have a hard time figuring who the best providers these days back then it was more simple

  • | Post Points: 5
Top 500 Contributor
Posts 94
Points 600
Joined: Sep 2012

1 gigs, really?

Best not stream videos, or music in that Framily. Look at pictures or anything else...Unless your on your home Wi-Fi.

  • | Post Points: 5
Page 1 of 1 (4 items) | RSS