Sony Passing On Android Wear For Smartwatches In Favor Of Homegrown Platform

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News Posted: Tue, Mar 25 2014 12:59 PM
It would seem that Google’s groundbreaking Android Wear UI (and forthcoming SDK) will open up a wealth of possibilities for wearable hardware makers, but don’t count Sony among that group.

The company is reportedly not interested in Android Wear and will instead continue developing with its own homegrown SmartWatch platform, according to a CNET interview with head of Sony Mobile US Ravi Nookala. "We've already invested time and resources on this platform, and we will continue in that direction," he said.

Sony SmartWatch 2
Sony SmartWatch 2

Sony already has a reasonably robust cadre of wearables available, including its SmartWatch, SmartWatch 2, and SmartWear devices, and it has definitely beaten Google to market in that space. However, Sony’s wearables are a slightly different beast that what Google is doing with Android Wear, and it seems shortsighted of the company to be so dogmatic about its own platform--especially since it looks like Google is about to out-innovate Sony on this one.

Android Wear UI
Android Wear UI

Variety is always a good thing for consumers, so we suppose that’s a vote for Sony to remain steadfast, but the company is making a big bet on itself here.
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Quezacotl replied on Tue, Mar 25 2014 3:17 PM

After returning my fitbit force due to the recall I'm still trying to think of a good smart device to choose between and it gets really tough to decide which is better for what I do.

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sevags replied on Tue, Mar 25 2014 8:56 PM

Not a big deal, it seems no one is going with Android for smart watches. Samsung's Gear 2's OS is Tizen. Qualcomm is using Qualcomm OS. The OS doesn't matter as long as the device has the features the buyer is looking for and it can communicate with your smartphone especially if it can communicate with smartphones running any OS.

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