Sprint Chairman Promises "Massive Price War" With Verizon And AT&T, If Sprint/T-Mobile Buy Succeeds

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News Posted: Tue, Mar 11 2014 12:03 PM
While plenty are skeptical of the value to consumers if Sprint is allowed to acquire T-Mobile, effectively reducing the number of wireless carriers in the U.S. from four to three, Sprint’s chairman Masayoshi Son (who is also the president of SoftBank) promises that it will be a boon to all.

Son told Charlie Rose that he wants to be a true heavyweight in the mobile provider fight--which he can and will do, as long as the T-Mobile acquisition goes through. “We need a certain scale, but once we have enough scale to have a level fight, OK,” he said “It’s a three-heavyweight fight. If I can have a real fight, I go in a more massive price war, a technology war.”

Sprint Softbank Son
Credit: Tomohiro Ohsumi/Bloomberg

He also wants to upgrade our (frankly, rather pathetic) Internet infrastructure and push wireless broadband instead of cable--both of which are items that we sorely need.

According to Bloomberg, Son has done just that before, when he bought Vodafone Group’s Japan wing years ago, renamed it “SoftBank”, and substantially increased the carrier’s market share and user base.

It’s a tough proposition, then, a gamble that U.S. regulators have to make: Can they trust Son to make good on his word that having three more or less equal mobile competitors is better than having two smaller companies and two larger?
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sevags replied on Tue, Mar 11 2014 12:42 PM

I wish Sprint would leave T-Mobile alone! They have had a massive turn-around and have been offering unique and competitive plans. Cheaper monthly plans, unlimited data etc offerings, intriguing hardware upgrade paths, and their effort to eliminate subsidized phones... many of that might go away or change for the worse if Sprint buys them out. It is obvious why Sprint wants to acquire t-mobile, massive subscriber addictions is hard to ignore, what what does Sprint offer t-mobile other than expanded network coverage which would be mainly useful for those who travel. Other than that I don't see much else.

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Jason replied on Tue, Mar 11 2014 2:36 PM

I agree, although T mobile doesn't have the best service. Especially in my area. Although I'm not a huge fan of wireless broadband but only because of online gaming. Every millisecond counts so having a stable cable connection is preferable.

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BobCook replied on Tue, Mar 11 2014 2:57 PM

Maybe they should work on getting their networks on par with the other providers.

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scolaner replied on Tue, Mar 11 2014 8:30 PM

Well, yeah...that's what Son is saying. He'll upgrade everything, provided he gets his acquisition. But then regulators would kind of have to take his word for it...

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