Thing is, it's not just NBC. BBC, CBC, and NHK all charge for their access (through taxes or direct payment), and NHK charges you $30/month for no channels and no web access. Basically the olympics are a money grab on all levels, and paying for access goes against the point.
It's all a load of crap. I would have loved to have watched the live coverage online, but only 5 minutes a day? Forget it, I'll go pirate access from another website and NBC loses advertising revenue from its website.
I've got access through my Comcast account.
I already pay for it, so it's no extra.
Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.
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