Google To Open Winter Wonderlab Stores To Showcase Tech Gear For The Holidays

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News Posted: Tue, Nov 19 2013 12:13 PM
Google is opening up six new showrooms for its Google-branded wares in six locations around the country in an effort to keep pace with the retail presence that Apple and Microsoft have been pushing.

The sites will apparently operate as giant kiosks in malls, and you can find them in the New York, Washington, Chicago, and Los Angeles areas as well as in Sacramento, California, and Paramus, New Jersey.

Google Winter WonderLabs

The company is calling them “Winter WonderLabs”, and they offer fun, somewhat whimsical ways for consumers to interact with Google products in person, such as the Nexus 7 tablet, chromebooks, and the Chromecast streaming device. You’ll be able to order devices online from the kiosks.

Google Winter WonderLabs

This is a smart move by Google, as--like Apple and Microsoft--the search giant has surmised that an online presence alone doesn’t pull in all of its potential customers. Making people more aware of its lineup of products and what they can do is just another vector for sales, and it sounds like the Winter WonderLabs will be more about educating people about what Google offers as opposed to hard sales.

The Winter WonderLabs site is here, although it’s been down for a while so you may not be able to hit it just yet.
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Dave_HH replied on Tue, Nov 19 2013 4:11 PM

Great idea for Google to step directly into retail here. I'd check out one of these setups with their branding at our local mall any day.

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digitaldd replied on Tue, Nov 19 2013 4:35 PM

Could this be the true purpose of those mysterious barges

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Dave_HH replied on Tue, Nov 19 2013 5:11 PM

That's definitely what the barges are for but they're not just for the holidays.

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scolaner replied on Wed, Nov 20 2013 10:53 AM

I think it's healthy that these huge companies are coming down from the cloud, so to speak, and putting products in people's hands. It's a good sign that humanity still needs/values discovering things hands-on.

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