Amazon's Early Shipments of Grand Theft Auto V in the U.K. is Another Kick in Rockstar's Gonads

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News Posted: Mon, Sep 16 2013 12:30 PM
For better or worse, the Internet has made it nearly impossible to keep a secret these days. Just ask Rockstar Games, the developer of the Grand Theft Auto franchise. Despite a brilliant marketing strategy consisting of frequent but limited updates on the progress of Grand Theft Auto V (GTA V), arguably the most anticipated game of 2013, spoilers have come to light, though Rockstar Games isn't the one to blame.

Back in August, hackers were able to decrypt certain elements of the game after downloading digital pre-order copies from Sony in Europe. Sony may have meant well -- serve up encrypted copies of the game beforehand and then dole out unlock codes the moment the game launches -- but on hindsight, it was a poor decision that led to certain assets of the game leaking online.

GTA V Screenshot

Adding insult to injury, it's being reported that Amazon's U.K. portal delivered pre-ordered copies of GTA V to certain customers as early as Saturday, effectively breaching the game's embargo by a full three days. As you might expect, several of those who received an early copy took to social media to announce their good fortune. Unfortunately, that also means more spoilers are out there, which partially negates all the time, money, and effort Rockstar Games spent on executing a hyped up launch.

It's unfortunate, but given the many points of contact and places where things can go wrong, it's almost unavoidable.

"This kind of thing has always happened in the games industry, but with the rise of social media a lot more people know about it," Will Guyatt, spokesman for IGN.com, told BBC News. "I can't see what Rockstar can do about it."

Rockstar is said to be investigating how and why this happened, though the damage has already been done.
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amazon has REALLY been messing up alot lately... HOW?!

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Kidbest100 replied on Tue, Sep 17 2013 12:10 AM

Well, the thing is, games get shipped early ALL the time! Rockstar needs to just calm down a little bit...

Although it is unfortunate there is videos of the game leaked alllll over the place, it was to be expected.

Amazon ships stuff early sometimes, it's a mistake.

Sometimes they ship it on time and it gets there a day late, then the pre-order guys just got cheated out of the point of having it early! Other times they ship it a day early and it gets there late still! I'm guessing some of them got shipped early in fear that they would get there late, and then have to face a bunch of hate from people who pre-ordered, but now they are going to have their toes burned from Rockstar from letting their masterpiece get peeked at before the hype peaked.

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