Betting On Bay Trail: Intel's Atom Overhaul Tested

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News Posted: Wed, Sep 11 2013 12:03 PM
Today, for the first time since Atom first debuted, Intel is launching an updated version of the Atom core that does more than integrate additional function blocks and lower power consumption. The tablet iteration of the new SoC is called Bay Trail, and it's aimed at the red-hot tablet and handheld market currently occupied by various chips from Apple, Qualcomm, Samsung, and NVIDIA.

Our first thought?  Finally. This is what Intel's Atom architecture always aspired to.

Intel has done some impressive things with Atom, including its first serious forays into mobile phones and tablets, but the Bonnell microarchitecture that debuted in 2008 was explicitly designed to emphasize low power consumption, not performance. ARM has released multiple processor updates since 2008 -- the Cortex-A8 debuted that year, followed by the Cortex-A9 and the Cortex-A15, while Intel's in-order Atom contented itself with die shrinks and feature integration. Such efforts gave us Medfield and Clover Trail devices, but they also risked Intel being permanently painted as an also-ran.

After today, that shouldn't be a problem...

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Dave_HH replied on Wed, Sep 11 2013 1:44 PM

This is an impressive improvement in Atom for sure. Nice work Intel.

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This is good stuff. Intel will come out with a great mobile processor, AMD will improve and prices will drop, we all win. Thank you for the great article.

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