Apple Continues Building Its Maps Portfolio With HopStop Acquisition

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News Posted: Sun, Jul 21 2013 12:10 AM
Apparently, Locationary wasn’t the only maps-related acquisition Apple is making these days; the Cupertino company also snapped up HopStop, which is a service that provides “door-to-door transit, walking, biking, and taxi directions in over 300 cities worldwide”.

It would seem that HopStop’s key features concern the ability to navigate city transit, as well as the ability to email directions, plot a course with multiple destinations, and even helpful items such as the calculating cab fare or estimating calorie consumption (on a bike ride or walk).

HopSpot transit map, now the property of Apple

Apple’s initial foray into maps, which was an attempt to break free of a Google Maps reliance on its mobile devices, was a disaster. (Not to put too fine a point on it, but when the CEO issues a public apology about how bad a product is, that’s pretty much the definition of a failed product.)

However, you have to give Apple credit; the company hasn’t conceded the maps market, which is clear from its two recent acquisitions. iOS users surely hope that Apple will figure it out, because it’s only a matter of time before Apple kicks Google Maps to the curb again.
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ajm531 replied on Sun, Jul 21 2013 11:35 PM

Well kudos to them for not giving up but lets be honest here. no matter what they do or who they acquire they just wont be able to catch up to google in this maps game unless they acquire google themselves.

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