Deutsche Borse Cloud Exchange Treats Computing Like A Commodity

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News Posted: Fri, Jul 5 2013 8:36 PM
Ever heard of Deutsche Börse? Don't feel bad -- we're guessing you aren't alone. But it may become a more familiar name in the near future. The company this week announced that it will launch a trading venue for outsourced storage and computing capacity – so called "cloud computing" resources – in the beginning of 2014: Deutsche Börse Cloud Exchange AG is a new joint venture formed together with Berlin-based Zimory GmbH to create the first neutral, secure and transparent trading venue for "cloud computing" resources.

The primary users for the new trading venue will be companies, public sector agencies and also organisations such as research institutes that need additional storage and computing resources, or have excess capacity that they want to offer on the market.

"With its great expertise in operating markets, Deutsche Börse is making it possible for the first time to standardise and trade fully electronically IT capacity in the same way as securities, energy and commodities," said Michael Osterloh, Member of the Board of Deutsche Börse Cloud Exchange.

As the first international, vendor-neutral marketplace of this type, Deutsche Börse Cloud Exchange will set and monitor standards regarding the product offering, admission procedure, changes of provider and guaranteed purchased capacity. Clients will be able to choose capacity providers freely, as well as select the jurisdiction that will apply to the outsourced data. The product offering will initially include outsourced storage capacity and computing power.

Trading computing like a commodity? It may sound outlandish at first, but in a world where the cloud is becoming ever more powerful, it's not as far-fetched as you might think.
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Actually, I do know Deutsche Boerse... That aside, this actually sounds smart. Now the smaller organisations that have their own cloud/super computers that they use for projects can rent them out when not in use instead of just eating electricity. It's a way to get back the investment.

Only issue I forsee is when they want that space back, but the renter isn't ready to relinquish control. There has to be some sort of cloud buffer and that may create a very large cost overhead and doom the entire project.

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Maybe Deutsche Boerse servers would be that buffer between companies. That would allow for a distributed load across multiple available servers, and lessen the impact on end users and providers. They do have a lot of server power already, don't they?

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