Microsoft Bringing Store-Within-A-Store Demo Areas To Best Buy Locations

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News Posted: Thu, Jun 13 2013 10:09 PM
Best Buy has not had the rosiest of times in recent memory. Sales are lagging, profits are slumping, and one has to wonder if brick-and-mortar electronics stores really have a future in a world ruled by things like NewEgg and Amazon. So, what's a company to do? Pair up with someone else. Microsoft has this week announced a strategic partnership to create the Windows Store only at Best Buy, a comprehensive store-within-a-store in 500 Best Buy locations across the United States and more than 100 Best Buy and Future Shop locations in Canada.

The stores within Best Buy will range in size from 1,500 square feet to 2,200 square feet and will allow consumers to see, try, compare and purchase a range of products and accessories, including Windows tablets and PCs, Windows Phones, Microsoft Office, Xbox and more.

Looking for a demo but aren't near a Windows Store? Now you know to try Best Buy, too.
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seriously think they NEED to completely change their business model into a venue that hosts convention-like events, and instead of having "sales people" have specifically trained reps showing off how to use the gadgets and things people want to use or need. Treat it like a place for people to come learn about technology and let the sales drive themselves; I for one wouldn't mind ordering from a rep and having it delivered or pick up in store as an option (ie: not regularly stocked) for big ticket items, but lets face it retail as a way of business is over. People go into stores to get answers to questions, then they go home and buy it online for the cheapest possible dollar they can. why not eliminate that process altogether, and train the brick and mortar store as an info-center with the option to buy for the cheapest price and just have it delivered.

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What's Best Buy? Never shopped there before....


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