Facebook Home Hits 1 Million Downloads, Shows Signs of Fizzling Out

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News Posted: Mon, May 13 2013 9:51 AM
Facebook Home is forever going to change the social networking scene! It's going to render standard Android launchers obsolete! In time, Facebook Home will be installed on every Android device in the world! The new launcher spells doom for all other social networks! Or maybe, just maybe, it won't become as popular as Mark Zuckerberg and company are hoping. It's too early to tell for sure, but one thing we know is that Facebook Home has been downloaded around 1 million times since it launched a month ago.

Facebook's director of mobile engineering Cory Ondrejka revealed the lackluster statistic to a small group of reporters during a recent press event held at the company's campus.

Facebook Home

"We're at just about 1 million downloads on Home," Ondrejka said. "This is the first product for us that has focused on mobile best."

According to Ondrejka, 1 million downloads is on par with where Facebook wanted its Home app to be at this point, adding that the number of downloads will be more important to the social networking site sometime in the future. For now, the focus is on user feedback and keeping users engaged.

"We've spent a lot of time digging through the one star ratings," Ondrejka said.

Facebook Home Graph
Source: App Annie

That's fine, but if Facebook Home is to ultimately be successful, Facebook needs to find a way to convince more users to download it, whether it's by improving the app or making it available on more devices. Looking at App Annie's breakdown of Facebook Home's download data, we can see a flurry of activity in April right after the app launched (it quickly jumped out to 500,000 downloads in about a week), followed by a steady decline of interest.

Are you using Facebook Home? Do you plan on using it at some point?
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sevags replied on Mon, May 13 2013 10:19 AM

I deactivated my FB 10 months ago and I will never reactivate under any circumstance. FB is a dead product for me that will never be relevant again. I hope more people stop using FB products as well

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PCooper replied on Mon, May 13 2013 11:08 AM

Unfortunately, sevags, many sites these days use ONLY Facebook for logging in, having abolished their own registration systems. I maintain several Facebook accounts for this purpose alone, and I suspect there are quite a few others who do so, too. The funny side effect of this practice is that Facebook thinks they have far more users than they actually have and that their stock is worth more than it actually is. They should rename their company Farcebook.

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PCooper replied on Mon, May 13 2013 11:25 AM

What's Facebook Home? I vaguely recall hearing about it when it was launched, but I don't use it, don't need it and have no interest in trying it out.

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sevags replied on Mon, May 13 2013 3:44 PM

PCooper: I understand what you are saying. I too have a semi fake FB account with 0 friends or any info but there has only been 1 reason to use it so far and that's to enter any HotHardware sweepstakes.... other than that I am not a member of any site that uses FB as their login

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