Tablet Market Share: Google Android Rapidly Catching Up to Apple iOS

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News Posted: Thu, Apr 25 2013 10:32 AM
Apple's enjoyed market dominance in the tablet space ever since it released its original iPad, which fine tuned and popularized the form factor on a consumer level. Going up against the open source nature of Android, however, is no easy task, and now that Google's hardware partners aren't trying to compete exclusively in the $500 range, as was the case when Android tablets first debuted, it's only a matter of time before the little green robot kicks iOS off its throne. It may happen sooner than you think.

According to the latest research from Strategy Analytics, global branded tablet shipments are surging, jumping 117 percent from 18.7 million units in the first quarter of 2012 to 40.6 million units in Q1 of 2013. During that same period, Android increased its share of the tablet pie from 34.2 percent to 43.4 percent, giving itself a much bigger slice of the market.

Tablet Market Share Table
Source: Strategy Analytics

Android is almost caught up to Apple's iOS platform. Apple's share of the market a year ago was 63.1 percent, but with increased competition from affordable Android devices, iOS is now barely ahead with a 48.2 percent share. If we do the math, the separation in tablet market share between iOS and Android is just 4.8 percent, down significantly from 28.9 percent a year ago. And keep in mind we're only talking about branded tablets.

Google Nexus 10

"When we add white-box tablets into the mix, Android market share of the total tablet market increases significantly to 52 percent and iOS slips to 41 percent, as the bulk of the white-box tablets are Android low budget models aimed at a different market to the branded tablets," said Peter King, Director of Tablets at Strategy Analytics.

Even without white-box tablets in the mix, it looks like Android will take the lead before the end of 2013.
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I think its also interesting to see the windows table market share increase. Hopefully Microsoft can do something about the whole Windows RT vs Windows 8 confusion. I have played around with the RT version and currently running windows 8.

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I love Android, but I got a Win8 Atom tablet from retail edge. Overall OK, but needs kb attachment. I do think the price tag for it (Asus VivoTab Smart) is a tad high, if it included the keyboard it would be OK. So some adjustments needed there. Full Win 8 has upsides, many, oh so many. But there are downsides, like most desktop software not expecting touch inputs and not reacting well to them, or the inputs not being responsive.

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Clixxer replied on Thu, Apr 25 2013 9:39 PM

MayhemMatthew:

I love Android, but I got a Win8 Atom tablet from retail edge. Overall OK, but needs kb attachment. I do think the price tag for it (Asus VivoTab Smart) is a tad high, if it included the keyboard it would be OK. So some adjustments needed there. Full Win 8 has upsides, many, oh so many. But there are downsides, like most desktop software not expecting touch inputs and not reacting well to them, or the inputs not being responsive.

Yeah I could see that. Granted the last time I used a tablet was for work and we had iPad 1's connecting to Windows Servers and I cannot even begin to tell you how much a pain the #$@ it was just to scroll down or something. God that was terrible trying to use programs not used to having touch input. 

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ajm531 replied on Thu, Apr 25 2013 10:45 PM

nexus 7 was a beast of a tablet for the 200-250 range and people liked the size. The transformer series was also a very good series. especially the tf300 since it was semi lower end but not really and had that awesome keyboard dock with all the bell and whistles. Unfortunately i think the kindle fire probably counts towards that but i wouldnt count it since its just a terrible forked version of android that will not receive updates and have a neutered app store the rest of its life

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Clixxer replied on Fri, Apr 26 2013 2:11 AM

Granted I understand that not everyone is tech savvy enough to root phones or tablets but wouldn't the best way to go is just to root it then? I haven't heard really anything but good to great things about the Kindle Fire since its release. 

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