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Apple Needs New Ideas, Not a New CEO

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News Posted: Mon, Apr 22 2013 3:24 PM
Apple CEO Tim Cook may soon find himself out of a job. That's assuming the latest rumors suggesting a disgruntled board are true. Over at Forbes, it's being reported that Apple's board is ready to make a major shakeup by ousting Tim Cook from his throne, and even if the wheels aren't already in motion, apparently some of the company's share holders would like to see it happen.

As an avid sports fan who has seen good coaches fired from teams that under perform, I see some similarities at Apple. First and foremost, however, let's not forget how he came to power in the first place. Keeping in mind that it's sacrilegious to denounce Apple co-founder Steve Jobs as anything but a genius, those calling for Cook's head seem to forget that it was Jobs who put in him in power in the first place. If Cook was a mistake, then it was Jobs' mistake.

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Nearly a year after Cook was named CEO, Apple's stock rose to an all-time high surging to over $700 per share, making it the most valuable company in history (before accounting for inflation). It was the tech equivalent of winning a championship in sports, and perhaps proof that Cook was the right man for the job. Or at least the right man to not get in the way of Apple's momentum (just like Mike Brown didn't get in the way of LeBron James and the Cleveland Cavaliers reaching the NBA Finals in 2007).

Since then, however, Apple's share price has fallen to nearly in half. Meanwhile, there's a perceived lack of innovation taking place at Apple, which Samsung in particular has been able to capitalize on with its Galaxy line of devices. Even the iPhone 5 was viewed as a disappointment to many who were expecting a much bigger announcement. Fair enough, but here's where Apple's board (and investors) need to think about things.

First, it's been rumored that Jobs designed the iPhone 5 (and the next model after it) before he passed away. If that's true, and only the real Apple insiders know if it is or not, then once again it's a decision that falls on Jobs' shoulders, not Cook's.

Secondly, and in my opinion, more importantly is the fact that Apple is still making money, and lots of it. Apple closed out 2012 by generating more quarterly revenue than ever before, posting a record $54.5 billion. What was also a record was the $13.1 billion net profit for the quarter. On top of it all, Apple saw record iPhone and iPad sales. Think about that for a moment.

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Apple's most recent financial statement boasts of record revenue, record sales, and record profit, yet Tim Cook finds himself on the chopping block? It doesn't matter if Samsung is firing on all cylinders, or if the iPhone 5 didn't revolutionize smartphones the way the original iPhone did, etc. It doesn't even matter if investors are fickle, because at the end of the day, Apple is doing what it's supposed to do -- selling products and making money -- and doing better than it ever has before.

Apple needs to find its innovative mojo, there's argument there. But a new CEO? Only if record profits are a problem.
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Johnny3D replied on Mon, Apr 22 2013 4:41 PM

Well... there hasn't been any new tech coming out that they could steal and pretend they came up with in a while. I'm sure someone will come up with something spectacular soon and Apple can steal the idea, slap an Apple logo on it, and their followers will praise the "innovation" of their Apple overlords while they throw gobs of money at them.

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ajm531 replied on Mon, Apr 22 2013 4:50 PM

Big news stupid rich old board members are upset cause they make a few million dollars less than the other guy. Also this is a rumor soooooo... ill just leave it at that

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Clixxer replied on Mon, Apr 22 2013 5:39 PM

TIm Cook seems to know how to run the ship that is apparent and no one can deny that. The problem is going to be when Apple runs out of Jobs' ideas. the iphone mini and ipad mini while it did make them money is not going to sell as well for the next 2-3 years with Samsung and HTC hot on their tails. Microsoft is pushing their stuff out and even Blackberry is getting calls for their stuff. Its a matter what will happen in a couple years when you have the exact same design but better hardware with more and more people jumping to others. I know Apple still has the biggest market share in America but everywhere else its shrinking by the month and America could follow sooner rather than later. 

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They could steal NFC.

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realneil replied on Mon, Apr 22 2013 9:03 PM

Doesn't Apple's board have a history of micro-management and ousting CEOs? Has this not bitten them in their backsides before? They fired Jobs and almost went under,.....

They're looking mighty greedy right now,......

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Diggity0 replied on Mon, Apr 22 2013 11:26 PM

Oh, c'mon. Let them fire him. Nothing more fun then watching people panic because they're "only" successful then go on to screw it up completely.

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Johnny3D replied on Mon, Apr 22 2013 11:51 PM

realneil:

They're looking mighty greedy right now,......

Your post seems to imply a time when Apple was not 'greedy'?

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Clixxer replied on Mon, Apr 22 2013 11:51 PM

realneil:

Doesn't Apple's board have a history of micro-management and ousting CEOs? Has this not bitten them in their backsides before? They fired Jobs and almost went under,.....

They're looking mighty greedy right now,......

Lol good point. They fire Tim Cook and we don't hear from Apple really for the next 20 years and that's just to announce they are selling off what assets are leftover to BlackBerry.

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They have been doing good then started to slow in 2012.

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We need more innovation, they also need to bring back a focus on the professional market. The Mac Pro hasn't had a serious update since 2010! And in reality, the design, while awesome, is still the same as the G5

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