Chromebook Pixel Forces Apple to Tweak MacBook Marketing Jargon

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News Posted: Mon, Mar 25 2013 9:59 AM
Google's recently announced Chromebook Pixel and Apple's MacBook Pro with Retina display are two entirely different animals, but there's one area where the former trumps the latter. The 12.85-inch display on the Chromebook Pixel features a 2560x1700 resolution, which translates to 4.3 million pixels and 239 pixels per inch (PPI). In light of this, Apple's been forced to changed the headline on its Retina MacBook Pro landing page.

The tagline previously read, "The highest-resolution notebook ever. And the second-highest," underneath which sat a pair of MacBook Pros, the 13.3-inch and 15.4-inch models back-to-back. Now it reads, "High performance has never been so well defined."

MacBook Pro Page

The Chromebook Pixel bests the 13.3-inch Retina MacBook Pro, which sports a 2560x1600 display, hence why Apple had to change its headline. However, if you click through to the Retina MacBook Pro's product page, Apple still refers to the 15.4-inch model has "the world's highest-resolution notebook." That's because it boasts a 2880x1800 display with more than 5 million pixels, though its 227 PPI density falls a little short of the Chromebook Pixel.

Chromebook Pixel

It's also worth noting that the display on the Chromebook Pixel is touch-capable. Other features include an Intel Core i5 dual-core processor clocked at 1.8GHz, 4GB of DDR3 memory, 32GB solid state drive, dual-band Wi-Fi, Bluetooth 3.0, backlit keyboard, HD webcam, fully clickable etched glass trackpad, two USB 2.0 ports, mini DisplayPort, 2-in-1 card reader, and of course Google's Chrome OS.
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