Most likely won't pay off. There are plenty of prepaid phone services out there with very competitive prices compared to tmobile so I don't see how this move is revolutionary.
These moves are great when it comes to keeping the cost of the service down but cost is hardly the most important factor in choosing a provider seeing as Verizon is the most expensive yet largest carrier in the US. Tmobile can make their service free but if the service is sub-standard against it's competition which it is then many of us have no choice but to go with another carrier. Tmobile should be focusing on bettering the service and not just making it cheaper they may be trying to change the industry as a whole but at this rate th change won't come until after tmobile closes down.
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