Apple's iPad mini Overtakes Full Sized iPad, 7-Inch Tablets Gobble Market Share

rated by 0 users
This post has 1 Reply | 0 Followers

Top 10 Contributor
Posts 26,388
Points 1,192,405
Joined: Sep 2007
ForumsAdministrator
News Posted: Fri, Mar 1 2013 3:08 PM
We can’t say that we’re terribly surprised by this, but according to DisplaySearch, smaller screen sizes on tablets are becoming more popular at the expense of larger panels. In the last two months, 7-7.9-inch displays have gained ground in terms of shipments while those in the 9.7-inch range dropped off and 10.1-11.6-inch panels made only very modest gains.

The report points to the launch of the iPad mini late in 2012 as foreshadowing the coming trend, and indeed, perhaps Apple’s sales bear this theory out: Apple had apparently forecast sales of 40 million iPad minis and 60 million iPads this year, but suddenly now that customers are more interested in the smaller tablet, those predictions may have been readjusted to 55 million and 33 million, respectively.

Tablet panel shipments
Tablet PC Panel Shipment in Dec.’12 and Jan’13 (Million units)

A shift towards smaller tablets makes tons of sense. The devices are more easily handled by people with smaller hands and in fact can be held with one hand instead of two, and of course the far lower price points are attractive to consumers.

The next question that needs to be addressed is whether and to what extent phablets--phone/tablet hybrids in the 5-6-inch screen size range--will further affect these figures. Because, you know, everyone has an opinion about ideal screen sizes.
  • | Post Points: 20
Top 500 Contributor
Posts 101
Points 665
Joined: Sep 2012

I still want a full size iPad I'm looking at the 64GB one for my B-day its next month... I think the mini iPad is to small.

  • | Post Points: 5
Page 1 of 1 (2 items) | RSS