Tim Cook Finishes Second as Time's Person of the Year

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News Posted: Thu, Dec 20 2012 11:12 AM
There's absolutely no shame in finishing second, especially when you're going up against the President of the United States. To wit, Time Magazine named Tim Cook the runner-up to its Person of the Year, giving the ultimate prize to President Barack Obama.

According to Time, Cook is the first CEO of Apple to come to power "without blood on his hands." Prior to his stepping into Steve Jobs' former role, a CEO would be named when somebody got fired, Cook explained to Time. Cook, however, was handpicked by Jobs to replace him, and it appears Apple is in good hands moving forward.

Tim Cook

Since Cook took over, Apple has grown into the largest company ever and is worth than Google and Microsoft combined. He's also overseen the launch of the iPhone 5 and, perhaps more notably, the iPad mini, Apple's first iPad tablet to compete in the 7-inch category. Even though it's slightly larger than 7 inches, Steve Jobs would have considered the iPad mini a tweener device, a distinction he wasn't particularly fond of.

"I think there’s some obvious differences [between Steve Jobs and myself],” Cook told Time, giving a chuckle at the understatement. "The way we conduct ourselves is very different. I decided from negative time zero — a long time before he talked to me about his decision to pass the CEO title — that I was going to be my own self. That’s the only person that I could do a good job with being."

Cook was promoted to CEO of Apple in August, 2011, shortly before Jobs passed away.
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Dorkstar replied on Thu, Dec 20 2012 12:11 PM

 "I think there’s some obvious differences [between Steve Jobs and myself],” Jobs told Time, giving a chuckle at the understatement.

Jobs told himself there was some obvious differences between himself and himself? lol.  Think we got a typo here.  

Anyhow, I don't really agree with Time here.  Tim Cook is still riding on the accomplishments of Steve Jobs, give him another 2-3 years and then lets revisit his performance.

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OSunday replied on Thu, Dec 20 2012 4:11 PM

I have to agree, Apple sort of has plans for their products and releases a couple years in advance so technically what Tim Cook has been able to build off of had it's foundation laid by Steve Jobs. The real tests and evaluation will come when the groundwork he laid down starts to come to fruition in a couple years

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realneil replied on Fri, Dec 21 2012 9:32 AM

Jobs groomed Cook to take over because he thought he could trust him to walk the same path with Apple, as ~he~ would have done, had he lived.

It may be a long time before we see anything that is absent of the Jobs influence. It is said that he mapped the future of Apple for a long time to come.

That said, I'm sure that Tim Cook was also vetted for his abilities to run a large company and keep control of what is happening within it. He'll make his influence known in time, and it will probably be fine. He still has a huge team of extremely talented people working for him,...............

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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rapid1 replied on Fri, Dec 21 2012 10:05 AM

Wow really; Tim Cook has done nothing besides follow Steve Jobs directions so far, so he was chosen because TIME's publicists thought they would get some social points nothing else as he has done nothing other than what he was told to do! Yeah he may have done it well but it was still in the end directed actions not actions of his own especially actions enough to be the second greatest individual in the world (As voted by TIME magazine but still)!

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realneil replied on Fri, Dec 21 2012 10:13 AM

rapid1:
so he was chosen because TIME's publicists thought they would get some social points

How did you determine that? Are you privy to the ins and outs of Time's secret quest for social points?

You should read the whole story. Tim Cook ~wasn't~ chosen as man of the year, Obama was. Cook came in second place. (same as nothing)

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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