I was curious how about other holiday shoppers as well, as far as where they go. In my household, I did all my holiday shopping online (while at work), and my wife went out Saturday to brick and motar stores to buy all her gifts. It's strange to be in a house where two people have two very different shopping methods. Personally, I prefer online shopping over brick and mortar, just because I can find the best deals. It's really got nothing to do with convenience, it's just knowing that I'm getting the best deal I can get that keeps me shopping online. Plus, while looking for my wife's tablet, I ran across plenty of brick and mortar deal pages that had better deals than what I could find online.
About 90% of holiday shopping for my family was done by myself online. My parent's sort of allocate a budget per person and ask me to find out what each person wants and get it for them since I can usually find things online they can't in stores, and at better prices and when it comes to technological things they don't understand the difference between products.
The other 10% was for things like stocking stuffers that are so inexpensive ordering them online doesn't make much of a difference and clothing which can better be evaluated if seen in person.
Convenience and pricing make online shopping ideal to in store shopping for most cases though.
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