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comScore Reports Record Online Retail Spending This Holiday Season

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News Posted: Mon, Dec 17 2012 9:00 AM
Why brave obnoxious crowds and deal with bad drivers when you can get all you holiday shopping accomplished online? The convenience of online shopping is not only catching on, but it just had its biggest week ever, along with several days the past month that surpassed $1 billion in spending, according to data by comScore.

For the holiday season to date, U.S. shoppers spent $33.8 billion online, representing a 13 percent increase compared to the same days last year. The most recent work week logged four individual days with more than $1 billion in spending.

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"This past workweek saw four days surpass the billion dollar spending threshold during the heaviest five-day online shopping period on record," said comScore chairman Gian Fulgoni. "With this most recent week in the books, the peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet. We should have one more headline day on Free Shipping Day this Monday the 17th as the procrastinators among us scramble to order gifts in time for Christmas next week. For the season-to-date, the growth rate based on corresponding days last year is 13 percent. But, with two extra shopping days between Thanksgiving and Christmas this year, we still expect that the full season will realize a growth rate well north of 13 percent."

It's pretty remarkable when you think about the amount of dollars being spent online, especially during a down economy. To wit, 11 individual days surpassed $1 billion in online sales during the holiday shopping season to date, and that number's likely to grow before it's over with.

The trend of spending big bucks online isn't seasonal, either. Leading up to the holiday shopping season, comScore previously reported that U.S. consumers spent a whopping $41.9 billion online in the Q3, representing a 15 bump from the same period one year prior.

Did you do a lot of shopping online this year?
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Dorkstar replied on Mon, Dec 17 2012 9:53 AM

I was curious how about other holiday shoppers as well, as far as where they go. In my household, I did all my holiday shopping online (while at work), and my wife went out Saturday to brick and motar stores to buy all her gifts. It's strange to be in a house where two people have two very different shopping methods. Personally, I prefer online shopping over brick and mortar, just because I can find the best deals. It's really got nothing to do with convenience, it's just knowing that I'm getting the best deal I can get that keeps me shopping online. Plus, while looking for my wife's tablet, I ran across plenty of brick and mortar deal pages that had better deals than what I could find online.

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OSunday replied on Mon, Dec 17 2012 11:52 AM

About 90% of holiday shopping for my family was done by myself online. My parent's sort of allocate a budget per person and ask me to find out what each person wants and get it for them since I can usually find things online they can't in stores, and at better prices and when it comes to technological things they don't understand the difference between products.

The other 10% was for things like stocking stuffers that are so inexpensive ordering them online doesn't make much of a difference and clothing which can better be evaluated if seen in person.

Convenience and pricing make online shopping ideal to in store shopping for most cases though.

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