It's understandable.... I'm sure Walmart and others would be glad to carry the kindle at the reduced price if it was their shopping portal that was advertised on it so aggressively. If its digging into the sale of competing tablets with higher profit margines and not returning that revenue in other forms such as online shopping as it is doing for amazon it quickly becomes obvious why they wouldn't want to carry such a product which is then only good to bring in foot traffic.
Though I hate ads, Amazon should actually consider tayloring the advertising and product suggestions to also mirror each of the big retailers selling them like Walmart, target, maybe even Costco. Since they aren't trying to make their money on the sale of the kindle hardware it would stand to reason they would have no interest in that type of a setup especially since it would be aiding their etailor rivals. In the end amazon will probably be content with selling its kindles solely through their online portal if it came to that.
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