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LG Unveils “Game World” Gaming Portal on Cinema 3D Smart TVs, Seems Optimistic that Devs Will Buy In

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News Posted: Tue, Aug 28 2012 12:40 AM
LG added to its stable of Smart TV app offerings with the announcement of Game World, a game portal designed exclusively for LG’s line of CINEMA 3D Smart TVs.

Game World, which is launching sometime in September, will feature primarily family-friendly games in both 2D and 3D in genres including action/adventure, RPGs, puzzle games, sports, and more. Users can browse or search for games as well as purchase and play them through the TV’s interface (which looks like any app store you’ve seen), using either the LG Magic Remote or any third-party game controller.

LG Game World
LG Game World store

“Many popular titles will be available along with games developed exclusively for LG CINEMA 3D Smart TVs,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “By making the most of the capabilities of LG 3D TVs, Game World will allow us to push the boundaries of 3D gaming and expand the market.”

Essentially, what it sounds like Kwon is saying is that some games will be ports of popular existing titles--note, for example, that Plants vs. Zombies is included in the press image--while others will be exclusive titles. That’s exclusive to a specific line of smart TVs, mind you, which begs the question of whether or not game developers will be willing to devote resources to the platform.

LG Apps TV
LG Apps TV store

It’s hard to imagine that any titles that are exclusive to such a small platform (how many CINEMA 3D Smart TVs is LG planning to sell, anyway?) would be worth game developers’ while.

LG does already have an non-gaming app ecosystem set up, but gaming is a different beast. One wonders if either the games in Game World just won’t be very good, or if LG is heavily subsidizing the development effort in an all-in bid on its smart TV platform.
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JOMA replied on Tue, Aug 28 2012 8:11 AM

Wow, I thought it would take a little while longer before paid apps hit the smart TV market. For the exclusive apps, I'm sure LG is paying the developer a decent amount for those because I would agree it is a small market. Pretty soon you may be able to buy a set top box that has this same feature. Any chance to make a buck for these companies...

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The tv looks great but i dont know about gaming in it without thrid partyhardware. I bet the experience will be dreadful. Like the idea but you have to spruce up the tvs processing capabilities to obtain suitble game play without consoles.....

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JOMA replied on Tue, Aug 28 2012 8:21 AM

I have a friend who has an LG Smart TV and it comes with some apps and games built in. They work okay with the supplied wand remote but I don't see how some of the more processor intensive games would work on it. The apps work pretty well but I have nothing else to compare them to.

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Erakith replied on Tue, Aug 28 2012 11:11 AM

This is a terrible idea.

Who is this aiming for? People who're prepared to spend thousands of dollars on a television aren't going to play low-quality/low-performance games built for a television platform. I'm pretty sure after shelling out substantial sums on a TV of this caliber, they may be able to afford a console or gaming machine for use on it.

So confused why anyone at LG thought this was a good idea. App store yes, gaming platform? LOL.

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