Kodak's Last several attempts to gain revenues since their January filing of class 11 bankruptcy have been sketchy. They first chose to try and improve their capital by filling large amounts of litigation to defend their patent rights, however that didn't work and as the article says they are now trying to auction off their patent rights, hoping to make the erstwhile enemies google and apple fight toth and nail while kodak reaps the benefits.
However probably due to the close relatonship between googles, Ceo Eric Schmidt and the Apple board, coming from the fact the Eric was on the apple Board of Directors. Apple and Google finally have come together in the bid for Kodak IP rights and the result should be better for the whole industry.
Kodak is floundering however the once legendary film mogul has gone down hill and they seem to be poor losers, they file for bankruptcy and then litigate because they can't compete in the current market place, turning into a patent piranha is bad for the industry and in the long run will do nothing fr Kodak.
The effect of a duo between google and apple could open doors for some truly great innovations. Kodak should sell their patent rights and let the industry move forward, with the aim to become a contributing technology company once again instead of a dead carcass tied to the heels of their competitors.
Just read through this web page http://money.cnn.com/2012/01/19/news/companies/kodak_bankruptcy/index.htm
I would not want to have any association with Kodak right now.
Kodak had a viable market plan for selling their patents, and it seemed extremely unlikely that Apple and Google would team up to share patents. Apple and Google teaming up to short change Kodak could very well be another violation of the anti-trust laws that Google is already having issues with. I have to disagree you with you Aknudson that Kodak is a carcass dragging down their competitors. After reorganizing and making some small financial changes Kodak could still be a viable business that still competes in todays market.
Are you two related? :P
I'd love to agree, but it's tough to see how. Does Kodak still have brand recognition? Absolutely. But what else does it have?
That's not meant to sound snide; I just don't see a way forward for the company. The time to build digital brands was literally 20 years ago, now it's trying to play catch-up in printers to companies like HP. That's not a winning business strategy, and it doesn't give Kodak a way to leverage its greatest historic strengths. The market for those strengths doesn't *exist* anymore.
Couldn't agree more here.
It's been interesting to see Kodak's old competitors continue to do well (Canon, for example) whilst Kodak is left floundering.
I'd like to see Apple and Google (and others) come to a patent sharing agreement, but divvying up patents is a horrible idea. I do hope that if this comes to pass, we get the former option. Tired of this patent war crap.
Exactly. Need to be more in the idea of pure inovation instead of just reveue. No more suing just a healthy competion.
After seeing Apple's relations with other companies over the past few years I can't imagine how Apple would share the patents. But I definitely think Kodak is a dying business, it's peak passed long ago.
Kodak ~could~ have innovated years ago, but they didn't. IDK why either.
Now their moat is stagnant and the paint is peeling from their walls.
Oh well,.........bye Kodak.
Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.
Me and AlanK are brothers, he got me on this site :D
If Kodak refinanced and got some good head programmers that were going to start being innovative they could eventually earn back their "brand recognition" It would take some time and a few good ideas but the company isn't completely lost yet
Come on Levi its Aknudson. You know that.
If kodak were to have a comeback, i think they would basically be like a brand new company starting from scratch except for having a brand name part. There is also the issue where the current brands have the lead and most consumers on their side already.
Kodak has some good brand recognition but they have lost virtually all of their brand respect. The best scenario would be for Kodak to reemerge with the same innovative drive that used to propel the once behemoth of film.
The Kodak name has lost a huge portion of their customer base, they would have to come back up as a small competitor with an experienced edge and a chip on their shoulder.
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