Well it certainly will be the underdog. If they bring coverage to my area I'm not going to get pulled towards them unless they offer killer deals. Most likely new customers would have to deal with problems inexperienced carriers first face.
"You can't just ask customers what they want and then try to give that to
them. By the time you get it built, they'll want something new."
Thats always a deal with new ventures, they tend to have issues. Unless they offer better phone services and packages. It will be hard for them to pursuade customers
I worked for Tandy years ago in a Computer City store prior to the same being sold to CompUSA I am really pretty surprised there still around at all.
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