Verizon Wireless Has The Most Loyal Customers

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News Posted: Mon, Aug 13 2012 12:23 PM

Other than a two-year contract, what reasons do you have for sticking with your wireless carrier? For some, that two-year contract can't expire soon enough. Others are perfectly happy with their wireless carrier. On which side of the spectrum do you fall? Although no carrier is immune to unhappy customers and all carriers loose customers and gain new ones regularly, Verizon Wireless has had the lowest churn rate in the industry for nine consecutive quarters.  To put some numbers to this claim, Verizon Wireless had a postpaid turnover of 0.84 percent in the second quarter of 2012 while three of the other major wireless carriers in the US had churn rates of 0.97, 1.79, and 2.10 percent for the second quarter.

Verizon Wireless Tops Industry In Customer Loyalty

BASKING RIDGE, NJ — For the ninth consecutive quarter, Verizon Wireless leads the industry in customer loyalty among U.S. wireless customers with postpaid contracts.  With postpaid churn (turnover) of 0.84 percent, the company reported the lowest customer churn rate of any of the nation’s major wireless providers in the second quarter of 2012.

Churn is a critical measure of customer loyalty, representing the percentage of customers who leave their wireless providers in a given period.  Postpaid contract customers represent the largest customer base for the major wireless companies; Verizon Wireless reported 88.8 million retail postpaid customers out of a total of 94.2 million retail customers in the second quarter of 2012, which ended June 30.  Second-quarter financial performance announcements by the nation’s major wireless companies – the latest was released today – included the following postpaid customer churn rates, based on averages for the quarter:

Carrier

Retail Postpaid Churn

 Verizon Wireless

 0.84%

 Carrier X

 0.97%

 Carrier Y

 1.79%

 Carrier Z

 2.10%

Verizon Wireless leads the way with the nation’s largest 4G LTE network, covering nearly 75 percent of the U.S. population; an extensive lineup of 4G LTE-enabled devices, such as the Samsung Galaxy S® III and DROID INCREDIBLE 4G LTE by HTC; as well as HomeFusion Broadband?, which provides high-speed, in-home Internet access via the company’s 4G LTE network. Additionally, customers can learn the ins and outs of their favorite wireless devices by taking advantage of free Wireless Workshops, offered in-store and online, as part of Verizon Wireless’ award-winning customer care.

Verizon Wireless has invested more than $70 billion since it was formed – more than $6 billion on average every year – to increase coverage and capacity of its premier nationwide network and to add new services. 

For more information on Verizon Wireless products and services, go to www.verizonwireless.com, call 1-800-2 JOIN IN or visit a Verizon Wireless Communications Store.

Image Credit: Elvert Barnes

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skatanic replied on Mon, Aug 13 2012 4:42 PM

The only reason I'm still with Verizon is that I still have Unlimited Data. If it were not for that I would find a cheaper alternative. Cheaper is more important than "perfect" cell service at this point in my life.

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rapid1 replied on Mon, Aug 13 2012 8:04 PM

One big thing about being with Verizon and I was for many years is if your moving around a lot especially professionally. I remember the last big full time gig I had with a communications/tech company I saw no point in leaving as most of the other guys would carry 2 because one was one of the other major carriers and they were locked into a 2 year deal so there carried the other phone for varied coverage. I had been with big V then for several years and never had a problem. If you are more stationary to one area you can go with whoever is cheaper and has decent service locally. I would never go back unless the phone was given to me by an employer.

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Hmmm. Good for them but i was once with verizon and lets just say ee have part ways. Not hee to bash on them but yah. The only thing i like bout verizon is their fios internet fiber optics. Its the best. Its alove and hate relationship. Still go verozon

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Yeah, my contract expires in April of next year and when it does I kiss my unlimited data goodbye. So I'm gone as dook as it expires. I left Cricket for Verizon years ago and it looks like ok going back. Lol.

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