Ouya's Kickstarter Campaign Closes with Nearly $8.6 Million in Funding; What's Next?

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News Posted: Thu, Aug 9 2012 11:36 AM
More than 63,000 backers pledged a grand total of $8,596,475 to the Ouya project, which is supposed to be a low cost Android console that's small in size but big in functionality, including media center capabilities courtesy of support from XBMC. Ouya is one of Kickstarter's most successful projects to date, at least in terms of generating funds and excitement, and though the campaign is over, things are just now getting started.

What happens next will be watched very closely by not only those who pledged their hard earned dollars, but the Kickstarter community at large, along with the entire Web. With around $8.6 million in free money to play with -- far more than the $950,000 that was initially sought -- Ouya's developers are now under pressure to deliver on the immense hype this project has generated the past month. There's a chance all those millions of dollars could end up spiraling through a vortex of product delays, empty promises, and ultimately vaporware if this thing isn't handled right, and if that happens, it could cast an ominous cloud over Kickstarter, one that scares away potential backers of future projects.

Ouya Console

On the flip side, Ouya has a chance to do something special, and the project's developers are purportedly "having some exciting conversations behind the scenes," many of which they're not yet ready to share. Announcements have been trickling out since the project caught fire, however, and the latest bit of news is that Namco Bandai is in talks to be a launch partner.

"Namco Bandai Games and Ouya are currently in active discussions to bring some of the world's biggest gaming properties to the exciting new open gaming platform," said Carlson Choi, VP of Marketing for Namco Bandai. "Namco Bandai brings with it a rich history of iconic gaming franchises, from classics like Pac-Man and Galaga, to seminal franchises like Tekken and Ridge Racer, and we're excited to explore how we can work with Ouya to bring some great titles to the forthcoming console."

The hard part comes now, which is having to sit back and wait for things to develop. While you're doing that, Ouya has promised to keep everyone apprised of its progress via Facebook Reddit, Twitter, Google+, and it's own homepage at www.ouya.tv.

Ouya Preorder Page

Speaking of the company's website, you can already place your pre-order for an Ouya console. The cost is $109 for the console and one controller, which includes a $10 shipping fee; $139 for the console and two controllers; and $199 for the console and four controllers. Expected delivery is April 2013.
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InsideSin replied on Thu, Aug 9 2012 12:52 PM

Seems like a make it or break it moment. I've thrown my support ($100) behind Ouya. Let's hope it actually comes out as a decent console.

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

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Erakith replied on Thu, Aug 9 2012 12:59 PM

Can't wait to see how this pans out.

As mentioned in the OP, this project has the potential to be a huge success - especially with the frankly massive amount of money they've been given - or it has the potential to be a waste of 8 million dollars, and the first nail in what could be many in Kickstarter's huge potential.

I truly hope it's the former, as the console market desperately needs some [true] innovation, and Ouya has the potential to deliver.

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rapid1 replied on Thu, Aug 9 2012 2:54 PM

I totally agree Erakith but it is exciting to see this project both with is possibilities and it's impossibilities.

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SGame replied on Thu, Aug 9 2012 3:08 PM

We are hoping they deliver too! We have a campaign outfitted for the OUYA console on Kickstarter and are excited to develop this game and future games on Kickstarter. It's an exciting time for indie developers!


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