Movie Buffs Still Prefer DVDs, Blu-rays to Streaming Video, NPD Group Says

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News Posted: Wed, Aug 8 2012 1:37 PM
You can't argue with the convenience of streaming video, provided you're rocking a fast enough Internet connection to watch your favorite movies without annoying hiccups and sudden drops in picture quality. As it turns out, consumers are also finding all those video rental kiosks convenient, and combined with brick-and-mortar store rentals, DVDs and Blu-ray rentals are still the media of choice for watching full-length feature films, according to data by The NPD Group.

The NPD Group found that kiosks, brick-and-mortar stores, and movies by mail via Netflix accounted for 62 percent of movie rental orders during the first half of 2012. By comparison, digital movie rentals accounted for the other 38 percent. These include subscription streaming (think Netflix and Hulu), pay TV VOD, and Internet VOD.

Redbox Kiosk

Interestingly enough, movie rentals as a whole dropped 10 percent compared to last year. Disc rentals in particular saw a decline in activity, dropping 17 percent year-over-year, while digital movie rentals increased by 5 percent.

As for physical media, kiosks are the venue of choice for movie watchers. Kiosks like Redbox grew 5 percent since last year and accounted for 45 percent of all DVD and Blu-ray movie rentals in the first half of 2012.
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After all the Blockbusters in my city went out of business, I now only have to go to my local grocery store to buy a cheap movie for a couple bucks. I still enjoy DVD's.

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

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I too still enjoy looking at my bluray collection and picking one. IDK something about having the disc is nice.

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bry2k2 replied on Wed, Aug 8 2012 10:02 PM

That certainly doesn't make it right to use a dying technology, digital media is the future and there is no way to stop it.

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InsideSin replied on Wed, Aug 8 2012 10:31 PM

I'm not stopping it, I support streaming and digital rentals, etc but I still love DVD's like I love my Nintendo 64.

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

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rapid1 replied on Thu, Aug 9 2012 4:31 PM

It is hilarious entirely to me to speak of DVD's as dieing technology. As technology in general moves so fast now it is kind of insane. Watching all of the stuff going on about same day delivery in all major cities, and states trying to establish taxation on those sale as well is informing. When you look at the issues worldwide in financial markets some of it is due to technology and the spread of sales in differing ways over it. The world is adapting and that adaptation in many ways as technology increases as well. This surrounds the issue completely. We have a bunch of DVD's but we generally and have for a couple of years now just grab them on Comcast on Channel1. The most we have ever paid is 4.99 and we don't have to drive anywhere to get them, not to mention many new movies there is a pre to dvd release and you can grab them early sometimes with no increase in price usually depending on how well they did in the theater.

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Erakith replied on Thu, Aug 9 2012 6:46 PM

I haven't used physical media or anything of the sort for approx 2 years. I don't have a CD-ROM on my computer either. Digital downloads/streaming or USB sticks all the way!

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karanm replied on Thu, Aug 9 2012 10:38 PM

Im with Erakith, bought a media player with a 2 tb HDD early last year and haven't used a DVD or blu ray since.

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