Retail locations arent going anywhere. Too many people with too many questions that are ready to buy now. Ordering elsewhere and waiting on delivery takes more time. On top of that, it doe make returns a bit tedious, something a lot of people hate (me included). Theres a reason I pay more to shop locally. An hour long trip is better than a few weeks. People will pay for convenience. Maybe this will survive for a little while and it is a great option for certain products, but it will not kill retail. People in management are so far removed from retail that they do not understand this.
Since I cannot edit... and people who are super knowledgeable about the thing they are buying (like me) forget how little other people know. People like my mum who goes to my favourite pc store and come back with a desktop that works, suits her needs and did not surpass them. I know a lot of people hate sales because there are those out there that ill oversell to get their commission. Luckily people like me are becoming more common. I find being honest and helping people solve their problems even if that means they are buying nothing creates a consistent customer base. I deal with roughly 50 people a day, at least 5 of those will be people that have bought from me before. Before I started working retail I thought it was dying, but some things need hands on time and convenience wins out on price... considering how aggressive Memory Express now price matches, why even bother with online other than those few items that exist nowhere else?
I second that one Mayhem,
Online retailers cannot replace that convenience that a major retailer presents. Shipping and time aside, how many times have you walked into a major retailer to take a look at a product you were interested in...Until you went up to the display model, tinkered around for a few min to find its not at all what you thought. Or maybe its built real cheap. Either way, both of those are two MAJOR (in my eyes) sell points and are what keeps people like myself coming in.
The same day shipping confuses me really. I do not mean I don't get the attraction. I do not see how unless the order is placed prior to or at least by noon it is even possible really unless the site (Amazon and Ebay) employ there own in house delivery personnel. I say this because while internet orders will at least hit shipping point in a day if you order it early enough they don't if not, and this says specifically before a certain number of hours prior to closing. UPS and Fedex are not going to be able to pick up an order at 3 PM, process it, get it to the specific out truck for an area, and deliver it same day.
I have a customer waiting on 2 LED's that arrived in our city Friday and he though he would get them because they arrived just before noon at the out location for UPS. I sadly had to tell him that he will not receive them until mid to later today. He will probably be at work and miss the shipment as well if the delivery is anything like it is at my location. I never get a UPS shipment prior to 2PM and usually get the between 4-6. I also generally have at least 1 or 2 shipments on both UPS and Fedex weekly so I know how they work in general.
SO next day I could see relatively easily if the order is received prior to closing but same day will work if UPS/FEDEX got some star trek teleporters maybe but other than that I don't see it.
As well, people such as my parents are incredibly paranoid about giving out their credit card number online to anybody. Even if I try to explain to them that the green HTTPS logo means it is a pretty secure transaction they will not go through with it unless they buy a Visa gift card to use online.
As for me, I like to shop around whether that be online or in-store. I'll take the best deal from either as long as they are reputable.
"You can't just ask customers what they want and then try to give that to
them. By the time you get it built, they'll want something new."
I work in retail and totally agree with MayhemMatthew and Shadizzle, a lot of my customers are contractors (I work in a hardware store) and these guys can generally spot bull#### from a mile away. Not a day goes by where I have to help them solve a problem or find a product either in my store, at another location or at a competitors. However this is all for products that people need to touch and feel before making the decision to buy. Like clothes and electronics and even some computer parts (like a monitor or keyboard/mouse, IMO going to a brick and mortar store and asking some kid which mobo or graphics card to buy is waste of time. You might get lucky and meet someone who knows what they are talking about but I trust proper review sites like HH to help me make my decision and then I search online for deals). I also have an online business for products and have customers who love the convenience of shopping online for household products. Again these are products where one needs to use in order to compare the benefits to other brands, this kind of shopping doesn't necessarily need a physical retail location thus making them ideal for online shopping. For example if you do a load of laundry every weekend and know that the box of laundry detergent will last you lets say 2 months, wouldn't it be easier if every two months there was a box of laundry detergent delivered to your door. It eliminates you having to go to the store (sometimes just for the detergent because you ran out and need that Hello Kitty t-shirt to go out lol). Physical retail stores make billions of dollars every year, look at walmart for example. They have more sales in a year than the GDP of some countries, but it took them almost a decade to make their first million $ in profit while amazon was able to do it in a year or two. All major retailers also have excellent websites where you can checkout the products they carry, read reviews on specific products and check which stores currently have that product in stock. Why would they do this if people don't like shopping online??
Sorry for the longish reply :s but I was trying to make a point.
NEWS TIPS |
This site is intended for informational and entertainment purposes only. The contents are the views and opinion of the author and/or hisassociates. All products and trademarks are the property of their respective owners. All content and graphical elements areCopyright © 1999 - 2013 David Altavilla and HotHardware.com, LLC. All rights reserved. Privacy and Terms