After reading the Gatekeeper info that you linked to, I have to say I'm pleased that Apple appears to be taking security more seriously now.
You ~HEAR~ that Microsoft?
Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.
Mind that Apple is going to be pushing for people to upgrade every single year instead of the previous two year cycle between new OSX version releases. So it's $40 every two years instead of $30... still better than MS but Windows has a longer product cycle and they don't charge for Service Release Pack level updates, which some (not all) OSX updates are equivalent to.
Also consider Apple makes the bulk of its profits from their mobile device offerings. So they can afford to make OSX more affordable. While MS is making more profits from Android devices than it's making off its own Windows Phone OS products.
By some estimates MS is actually raking in only a third of the combined OSX/iOS profits Apple gets...
So you could say that's one reason why MS is prioritizing tablet use for Windows 8...
Just a reminder, realneil, that OSX can only be legitimately installed on a minority of hardware -- namely, Apple machines. Anything else requires effort and an Intel processor.
The fact that Windows can be installed on anything is an advantage I definitely think Microsoft should push, though. A sub-$100 release (maybe $50?) could put them on nearly every non-Apple machine in existence, and even many Apple machines. Because, you know, Windows can be freely installed on Apple hardware.
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