When new tech and gadgets come out, I tell my wife about them, and then she wants them... She has more gadgets than me. She has 2 nooks, a Galaxy Tab, 2 ipods, an Evo 3D (Which she is trading in for an Evo 4g LTE next month) and a Zenbook...
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It's known that women are more likely to "want" something new and are more likely to keep up with trends. My friend's parents used to say "Fashion(seasonal) is for the ladies, style(doesn't change much) is for the gents" LOL.
Why the companies market primarily to men, as stated by the women in the article cited, is wrong IMO.I know people who work sales capacities in various industries. The fact is, men still earn more money than women do on average (whether you think its "fair" or not is not a discussion I'm interested in, just stating facts) so perhaps they go after men, because a few things can happen: the man buys what's being sold for himself, or he buys it for a lady in his life or some other similar scenario.
Yes, this may be an aging model that may need some tweaking as our society changes (more women earn their own money in a little more significant amount than in the past, for example), but it still is functional to some extent, at least outside consumer electronics .
". The fact is, men still earn more money than women do on average (whether you think its "fair" or not is not a discussion I'm interested in, just stating facts)" ==> Men also work longer, harder, don't take as much time off, and do more dangerous work. That is the 'fact' you are looking for.
"how women in technology face an uphill battle" - women have the same or even better opportunities than men when it comes to education and thus career choices. Is it now suddenly society's fault that women choose not to do math, science or technology in general?
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