Report: About a Million People Pulled the Plug on Cable in 2011

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News Posted: Thu, Apr 5 2012 10:57 AM
Couch potatoes are discovering that it doesn't make sense to keep forking over money to cable companies when they can simply stream the shows they want to watch, when they want to watch them. It's not just a handful of TV viewers cutting the cord, either. According to a research report by The Convergence Consulting Group, LTD., around 2.65 million pay TV subscribers have ditched their cable or satellite provider in favor of Web-based content since 2008.

Over a million pay TV subscribers cut the cord in 2011 alone. By 2012, the research group estimates that cord cutters will reach 3.58 million large, which represents 3.6 percent of the pay TV community.

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It's not just services like Netflix and Hulu that are taking customers away from pay TV services. Inexpensive movie rental kiosks by Redbox and Blockbuster also play a factor in the decision to disconnect from cable or satellite TV. The problem for cable is that there are so many options out there, from Redbox to Netflix, to downloadable apps and browser-based streaming. Factor in ubiquitous broadband and it starts to look even more grim for cable.

Do you still subscribe to cable or are you all-in with streaming video these days?
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I cut the cord in 06 and haven't looked back!

Now you're just mashing it!

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KWalsh replied on Thu, Apr 5 2012 11:26 AM

Back in the day we always had the basic stuff that was available over the air waves but when cable internet became a possibility... just never got the cable tv stuff. All the channels and nothing to watch, BAH!

Had satellite for about a month two years ago, but that is the closest to having something other than basic local channels. Altho when cable made the climb up the polls with the internet holding its hand that is when I made the switch from dial up, never had much more than a cell phone and cable internet.

When I say cell phone, I mean just that. Its just a basic phone NOT a smart phone.

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sevags replied on Thu, Apr 5 2012 2:20 PM

A year ago I loved out of my house and into my own apartment where I had timewarner tv/cable for 3 months before I cut off the TV side of things. It dropped my bill in half every month and I streamed every tv show and movie I want for free (won mention the sites here) directly to my 46" Sony google tv without needing anything else. It worked great for the remaining 9 months and my friends never noticed the difference.

Just 3 days ago I moved back home (lease was up, going to save for some months before finding a cheaper place than I had before) where my mom has had cable tv for 25 years and cable Internet for 11 years through time Warner which was adelphia which was @home etc.... We are tired of the crappy boxes/software, poor signal quality due to old cable lines running to the house (we need a signal amplifier to get everything to work), constant rising bills, poor customer service, and frequent outages. My Mom and Sister however are NOT ready to transition to an all digital Internet world, my mom would take weeks just to figure out the steps to watch just 1 of her shows let alone dozens + movies...... So for now we have to stick with some sort of provider and AT&T Uverse is headed here within the hour to replace Time Warner.... I see this as the first step to transitions to all online content.

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JTolliver replied on Thu, Apr 5 2012 10:29 PM

I have not had cable since I was 12 and I'll be 23 this year so almost 11 years now. That's when we first got dial up and I spent all day on aol and now netflix takes up most of my free time.

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FubarJeb replied on Thu, Apr 5 2012 10:35 PM

I'm all for cutting the cord, but this could bite us in the ass later. What we will probably see is the cable companies raising their rates on broadband to make up for lost reveune.

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FreeJet replied on Thu, Apr 5 2012 11:23 PM

Oh the "ass-biting" has already happened, Fubar Jeb. I have a hgh-speed Internet account with Cox Communications and they actually have a "data usage allowance" of 200GB per month attached to it. What would happen if that limit is exceeded thru downloading, uploading, streaming or whatever remains to be seen. And I suspect that limit will be broken more often with more folks cutting their cable tv and "wading into the deepening stream."

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Fubar Jeb, it is already happening. The major cable companies are lobbying the FCC and Congress to institute just such a “tiered” plan to “help those who use less internet save money.” It all ends up costing the same in the long run, especially when you factor in time. Plus if people keep illegally acquiring their programming/movies, there won’t be any money to make them. I admit that since I work for DISH, I have some perks, but even before that I have always had pay TV. I use DISH as my only form of entertainment, and supplement with my Blockbuster @Home subscription now that my new Hopper whole-home DVR has the streaming in the receiver. It is quick and convenient so I spend my time watching rather than accessing.

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AKwyn replied on Fri, Apr 6 2012 2:46 PM

Yeah... I still have a cord connected; but it's obvious why many people are cutting the cord, why deal with high prices, inferior service and varied content when you can just get an OTA antenna and stream all of your content online. I mean the cable companies don't think of you as your valued customer, hell there's barely anything on cable that makes it stand out from the crowd (except for the fact that you somehow need it to watch TV) so why should you keep getting cable?

OTA is mostly dead compared to cable, it's so bad that barely any people in New York (the broadcast captial of the world) get the signal over the air, they get it through cable. Why do they have to trick us into thinking that cable is required when the OTA signal works just fine? If more people used the OTA signal then there'd definitely be some attention given to that area and the cable companies would actually have to work at gaining customers instead of tricking them into thinking they need cable. It's a shame, I don't think I've seen a TV with an OTA antenna around here for years; just think of what your missing out when you go OTA. (including me...)


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digitaldd replied on Wed, Apr 11 2012 9:06 AM

I'm in NYC and still use my old school roof antenna for HDTV whenever my cable gives too many compression artifacts on broadcast TV, so basically I watch ABC,CBS,NBC,FOX,CW,PBS over the air. I should be able to watch the a lot of the NHL Stanley Cup playoffs on NBC Sports which is a free OTA HD channel.

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