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iOS Users Spend More Per App than Amazon Appstore Users, But Just Barely

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News Posted: Sun, Apr 1 2012 12:44 AM
Mobile apps are a huge source of revenue, and not just for developers, but owners of app stores as well. Apple rakes in the most loot with its highly popular iOS platform, however Amazon is quickly closing the gap, at least in terms of revenue per active user. This is something that Flurry, a mobile analytics firm and monetization platform, has been studying for quite some time and the results are bit surprising.

Flurry's latest data represents an attempt to compare the ability for app developers to generate revenue across three major app stores -- Apple's App Store/iTunes, Amazon's Appstore for Android, and Google Play (formerly Android Market).


"We examine a basket of top-ranked apps that have similar presence across iOS, Amazon and Android," Flurry explains. "Their primary business models are in-app purchase, which is the revenue type we compare for this analysis. Combined, these apps average 11 million daily active users (DAUs). We measured their revenue over a 45-day period, from mid-January through the end of February 2012."

What Flurry found was that Amazon Appstore revenue is 89 percent of iTunes App Store revenue. Put another way, if comparing the same number of users per platform, every $1 generated in iTunes also pulls in $0.89 in the Amazon Appstore, and just $0.23 in Google Play. Why is that important? It shows that Amazon's strategy to hook Kindle Fire users into its own ecosystem is working marvelously. To put this into perspective, Flurry conducted a similar analysis last December and found that for every $1 generated in iTunes, developers made just $0.24 in the Android Market.

"Amazon's bet to fork Android in order to put consumers into their own shopping experience on Kindle Fire appears to be paying off," Flurry concluded. "Showing its commerce strength, Amazon already delivers more than three times the revenue in its app store compared to what Google generates for developers."
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