RIM Attempts To Attract Android Developers With Free PlayBooks

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News Posted: Fri, Feb 3 2012 3:42 PM

RIM recognizes that apps are one of the ingredients to success if you're going to compete in the tablet market today. In an effort to try to woo Android developers, RIM is offering a free PlayBook tablet to developers who will repackage their app for the BlackBerry AppWorld.

The free tablet promotion was announced by RIM's VP of developer relations, Alec Saunders. According to a tweet from Saunders, Android Developers must submit their Android app to the BlackBerry AppWorld by February 13 in order to have a chance at the free PlayBook tablets. Saunders provided more information by linking to the company's BlackBerry Runtime for Android apps page.

Although RIM hasn't enjoyed the success with the PlayBook that the company initially hoped for, development is still continuing. After some delays, the latest BlackBerry PlayBook 2.0 software is expected sometime this month. This software will finally bring dedicated PIM apps such as an email client and contact manager to the tablet. The PlayBook OS 2.0 update will also bring Android app compatibility.

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JWoody replied on Fri, Feb 3 2012 10:30 PM

Hellz Yeahz, Ill Take One For Free, In-Fact If I Had The $$ Id Actually Buy One

I Love The Playbook

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the playbook,is one of the coolest tablets out there. its a cool little tablet with alot of capability, but rim you really dropped the ball on the last version, do better next time please.

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shame.It's just sad that RIM is trying to lean on android to success, They don't have nothing else to do? I dont think they are trying to attract android's developers but instead buy them with these playbooks.

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AKwyn replied on Sat, Feb 4 2012 4:43 PM

RIM: Hey, we have too many of these on our hands and well, bundling it with our server software isn't getting rid of as much as them as we thought so would you be willing to have one if you code for us. Please, we just want to get these PlayBooks off of our hands and you developers look like the kind of people who apprentice free failures products right?


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JDiaz replied on Sat, Feb 4 2012 6:06 PM

It took years for Android and iOS app market to get to where they are now. RIM doesn't have the luxury of waiting that long and the lack of a robust app ecosystem is one of their main problems. So adding the ability to run some android apps is perfectly reasonable, especially with factoring the market bias that prevents a lot of people from trying something different.

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JDiaz replied on Sat, Feb 4 2012 6:12 PM

Giving units away to developers is nothing new, everyone does it when they really want to push a product. Like look at all the free tablets they gave away to developers to help kick start Windows 8 app development. Or all the free Chromebooks Google gave to developers when they first started to push Chrome OS.

RIM is just late and should have done this when they first released the Playbook but it still has a chance of succeeding if they actually draw in enough developers.

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