Netflix Starts Search For New Chief Marketing Officer

rated by 0 users
This post has 4 Replies | 1 Follower

Top 10 Contributor
Posts 26,383
Points 1,192,230
Joined: Sep 2007
ForumsAdministrator
News Posted: Sun, Jan 22 2012 1:09 AM
Netflix was a darling, but it's hard to keep up appearances in the ever-changing world of technology. Quikster didn't help matters, nor did Netflix's decision to seriously raise rates for those wanting DVD rentals in addition to streaming. And for 2012, the company has a plan to change things up a bit in an effort to turn the ship around. This week, Netflix announced Leslie Kilgore, its Chief Marketing Officer for the last 12 years, will join the Netflix board as a non-executive director and that it had appointed Jessie Becker, interim Chief Marketing Officer and Jonathan Friedland, Chief Communications Officer.

Ms. Kilgore joined Netflix in 2000 as CMO after holding various positions at Amazon.com, Procter & Gamble and Booz Allen and Hamilton. Ms. Kilgore, who has an MBA from Stanford University and a BS in Economics from the University of Pennsylvania/ Wharton School of Business, also serves as a director at LinkedIn Corporation.


An 11-year Netflix veteran, Ms. Becker has most recently been Vice President, Marketing, in charge of a variety of acquisition channels. Previously, she held positions at Amazon.com and Oracle Corp. Ms. Becker has an MBA from Stanford University and a BA and BS in Economics from the University of Pennsylvania/Wharton School of Business.

Not surprisingly, the company plans to start a search for a new Chief Marketing Officer in the coming months. One of the weak spots in their delivery has been marketing; there has been a pretty obvious gap in connecting with consumers and customers, and a new CMO would presumably be tasked with keeping the heat on despite the beating that Netflix's reputation has taken recently.
  • | Post Points: 50
Top 150 Contributor
Posts 495
Points 4,825
Joined: Jan 2012
Location: Brighton, MA

if they are going get a new Chief Marketing Officer they should get one with a lot of experience :) and which i think I'm going to apply for that position bye bye haters O_O.A new Chief Marketing Officer means a lot of pressure and new changes hope the best for netflix

  • | Post Points: 5
Top 50 Contributor
Posts 2,865
Points 29,645
Joined: Mar 2011
Location: United States, Connecticut
omegadraco replied on Sun, Jan 22 2012 12:51 PM

With all the bad decisions they have made in the past few months they ought to be looking for an entirely new management staff...

  • | Post Points: 5
Top 10 Contributor
Posts 8,688
Points 104,345
Joined: Apr 2009
Location: Shenandoah Valley, Virginia
MembershipAdministrator
Moderator
realneil replied on Sun, Jan 22 2012 8:59 PM

They 'stepped on it' several times last year. I cancelled their service.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

  • | Post Points: 20
Top 150 Contributor
Posts 495
Points 4,825
Joined: Jan 2012
Location: Brighton, MA

LOL bad man O_O

  • | Post Points: 5
Page 1 of 1 (5 items) | RSS