Kindle Devices Selling at a Clip of 1 Million Devices Per Week

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News Posted: Thu, Dec 15 2011 3:27 PM
Tis the season to go shopping, for someone else or on yourself, and when it comes to swank hardware electronics, it seems everyone wants a Kindle. According to Amazon, customers are purchasing Kindle devices at a rate of more than 1 million per week, and not just for the past 7 days, but for the third week in a row!

It should come as no surprise that Kindle sales have been buoyed by Amazon's recently launched Kindle Fire tablet (see our review here), a comparatively low cost slate built around a heavily customized version of Android and streamlined for Amazon's own content ecosystem. In fact, the Kindle Fire is the best selling, most gifted, and most wished for product across the millions of items available on Amazon, the e-tailer claims.

"Kindle Fire is the most successful product we’ve ever launched – it’s the best selling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it's a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web," said Dave Limp, Vice President, Amazon Kindle. "Our family of Kindle e-ink readers are close behind Kindle Fire on the best seller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season."

It also helps that Kindle devices are affordable, in part due to a price war that broke out between Amazon and Barnes & Noble earlier in the year. These days you can pick up a new Kindle for $79, Kindle Touch for $99, Kindle Touch 3G for $149, or Kindle Fire for $199.
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jst4tim replied on Thu, Dec 15 2011 4:47 PM

We still have the Kindle 3 and my wife loves it I would love to upgrade it but really no reason at this time but if the cracks showing on it get worse then it may be in need of replacing. The price of the Fire make it tempting just to have a tablet.

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wow Impressive, I might pick up a fire for the GF for Christmas. 

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Honestly, I wouldnt. The Fire isnt that good of a tablet, but also not a good reader. Not good at anything really. Id much prefer a cheap Acer over it, or you could gift her that Transformer ;)

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Ivan92116 replied on Thu, Dec 15 2011 9:29 PM

that's insane, that like 100 kindles each minute.

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ajm135 replied on Thu, Dec 15 2011 10:08 PM

I have one and i like it but looking foward to the update or hopefully a really stable rom of cyanogenmod for the kindle fire. I dont like being tied down to the amazon app store

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DHill replied on Thu, Dec 15 2011 11:55 PM

For the price its a good deal!

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AKnudson replied on Fri, Dec 16 2011 1:19 AM

that is some pretty sweet numbers, if they keep it up then they will eclipse the transformer in two weeks and the ipad in a little over 2 months.

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The profit margin for the Kindle Fire is slim but Amazon is hoping to bring in the cash via the sell of ebooks at their store.

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