Kindle Devices Selling at a Clip of 1 Million Devices Per Week

Tis the season to go shopping, for someone else or on yourself, and when it comes to swank hardware electronics, it seems everyone wants a Kindle. According to Amazon, customers are purchasing Kindle devices at a rate of more than 1 million per week, and not just for the past 7 days, but for the third week in a row!

It should come as no surprise that Kindle sales have been buoyed by Amazon's recently launched Kindle Fire tablet (see our review here), a comparatively low cost slate built around a heavily customized version of Android and streamlined for Amazon's own content ecosystem. In fact, the Kindle Fire is the best selling, most gifted, and most wished for product across the millions of items available on Amazon, the e-tailer claims.


"Kindle Fire is the most successful product we’ve ever launched – it’s the best selling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it's a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web," said Dave Limp, Vice President, Amazon Kindle. "Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com best seller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season."

It also helps that Kindle devices are affordable, in part due to a price war that broke out between Amazon and Barnes & Noble earlier in the year. These days you can pick up a new Kindle for $79, Kindle Touch for $99, Kindle Touch 3G for $149, or Kindle Fire for $199.