AMD Re-brands HD 6000M Solutions; Launches HD 7000 Mobility Family

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News Posted: Wed, Dec 7 2011 7:47 PM
AMD launched a new suite of HD 7000 SKUs today aimed at the midrange and value mobile markets, but these aren't the 28nm, Southern Islands GPUs that consumers have been watching for. These new HD 7400M, 7500M, and 7600M parts are rebranded 40nm hardware.

The "new" chips are all based on AMD's HD 6000 "Northern Islands" GPU, which means they incorporate the improved tessellation performance of that chip (possibly combined with UDVD 3.0). These products retain the VLIW5 design that drove earlier iterations of AMD's Radeon products, rather than the more efficient VLIW4 architecture that debuted with the HD 6900 family (Cayman).



We understand why AMD is choosing to launch new SKUs now rather than waiting for the slower ramp of 28nm hardware in a few months, but this is going to create an odd three-way disparity between the company's product lines. The GPU built into AMD's upcoming Trinity APU is a VLIW4 design based on Cayman (aka, Northern Islands). The midrange HD 7000 parts are VLIW5, while the future HD 7000 parts will be VLIW4, but based on Southern Islands.

In short, the whole thing is a bit of a muddle. The good news is, all of these chips are modern (the HD 6000 family is only one year old), and the new mobile parts should slot in as "replacements" without issue. If you're waiting for the real HD 7000 family, however, you'll need to wait a little longer.
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While I am an AMD guy, their practice of rebranding old hardware seems rather shady to me.

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"Its a shame on MAD, but Nvidia is also doing the same thing."

http://www.anandtech.com/show/5200/introducing-amds-radeon-7000m-and-nvidias-geforce-600m-mobile-gpus/2

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it makes me concerned for them

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But wasn't the HD6000 family not already very similar to the HD5000 series?

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JOliver replied on Thu, Dec 8 2011 7:17 AM

Rebrands. It's disaster to AMD fanboys.

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AKwyn replied on Thu, Dec 8 2011 12:02 PM

Well... At least those old chips will be put to good use inside of laptops...

 

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So when the new HD7000 VLI4 chips come out they should brand them differently. HD7000EH for example, but I don't know jack. I believe that all companies do some rebranding but they need to distinguish these chips somewhat.

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Lame, I don't like when manufacturers do this. It's extremely misleading to consumers.

Now you're just mashing it!

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Super Dave:
rebranding old hardware seems rather shady to me

Not if they're adding more ~Shaders~,...................Yuk-Yuk!

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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