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Apple to Defend Against Ultrabook Invasion with 15-inch MacBook Air

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News Posted: Mon, Nov 28 2011 12:59 PM
While Windows PC makers are making a push into thin and light territory with Intel's Ultrabook concept, Apple is reportedly prepping a refreshed MacBook Air line that, for the first time, will include a 15.6-inch model. This will be in addition to existing 11.6-inch and 13.3-inch form factors that already exist in the MacBook Air family.

News of a 15.6-inch model comes from DigiTimes, which claims to have heard the plans from "sources from the upstream supply chain." Those sources say the new MacBook Air systems will launch in the first quarter of 2012.


"Commenting on Apple's move, sources from retail channels pointed out that Apple will start dropping the price of its existing MacBook Airs before launching its series and the promotion could further boost Apple's share in the global notebook market," DigiTimes says.

That's a double whammy for Ultrabook makers, who will not only have to compete with a 15.6-inch MacBook Air, but also against lower priced Airs that will still be relatively well equipped as 2012 gets under way.
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Super Dave replied on Mon, Nov 28 2011 9:11 PM

Isn't competition great!Big Smile This could mean that, eventually, I might be able to afford an Ultrabook!


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CDeeter replied on Mon, Nov 28 2011 11:04 PM

Competition is great, but we'll have to see how close they can come to the target price of $1000 or less for ultra books with similar specs.

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dejasoul100 replied on Tue, Nov 29 2011 12:46 AM

I don't expect Apple to lead the charge on downward pricing (maybe shave off $50-$100 here and there). Gotta pay that Apple tax. And Ultrabook makers seem to be struggling to get under $1000 so it will be tough, Apple could just squeeze them out.

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LLeCompte replied on Tue, Nov 29 2011 11:05 AM

if i were apple i would make a 15inch mac book air. Mac books airs are what they actually sell the most of on the computer front. I doubt they will lower the price, but im sure it will still sell. Cadillac wasnt selling until they raised the prices.

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Super Dave replied on Wed, Nov 30 2011 10:19 PM

Yeah baby - Intel plans to offer a cool $100 subsidy towards the purchase of a new Ultrabook (see HERE)!Stick out tongue

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DDeveaux replied on Mon, Dec 19 2011 11:59 PM

I would buy a 15" Macbook Air if the specs were decent.  May have to hold off on a tech purchase (whether PC or Mac) until it becomes more clear whether this would be released

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