Razer Seeks Community Input For New Xbox 360 Arcade Stick

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News Posted: Thu, Sep 15 2011 10:36 AM

Razer is teaming up with the arcade stick community to develop "the ultimate" arcade stick for the Xbox 360. The stick was developed with pro-gamer feedback. It is currently in the prototype stage. Before putting the final touches on the arcade stick, Razer is reaching out to the entire arcade stick community to find up to 200+ applicants to offer feedback on the unnamed arcade stick. If you're interested in participating in the beta program, you can apply and contribute ideas at www.razerzone.com/bredtofight.


Razer launches major closed beta program to encourage community feedback on the design of a highly-customizable arcade stick for the Xbox 360

Tokyo Game Show, Japan – September 15th, 2011 – Razer™, the world leader in high performance gaming hardware, just announced a program to co-develop the ultimate arcade stick for the Xbox 360® together with the arcade stick community.  The arcade stick, developed with pro-gamer feedback, is currently at the prototype stage.  For the finishing touches, up to 200+ specially selected top-seed Street Fighter™ IV pro-gamers, influential modders, and members of the arcade enthusiast community will each be given a Razer arcade stick to test and provide feedback to further improve it to perfection, whereupon the final design will then proceed to production. 

Since the company’s beginnings in ’98, Razer has continually taken pro-gamer feedback and validation during the product development phase to ensure that the design for every gaming product shipped is the absolute best for the competitive edge in tournament-grade play.  But in an unprecedented move in the gaming hardware space, Razer is now reaching out to the entire arcade stick community to help make this yet-to-be-named product the best arcade stick in the world.  Their feedback will be a huge influencing factor in the design of the final product. 

“Razer is for gamers, by gamers.  We’ve been taking feedback from our professional players on products for years and now we want to open it up to the community. That’s why we want every arcade enthusiast and modder’s input in the development of this special arcade stick,” said Robert “RazerGuy” Krakoff, President, Razer USA.  “In this way, it’s not just our arcade stick; it’s the community’s arcade stick. Together, we will create a weapon that delivers the best fighting performance for every gamer and allows modding to the individual’s exact specifications. We’re not just asking people for input on the paint job, we’re after serious hardware feedback.”

Members of the arcade community worldwide interested in participating in this beta program are encouraged to contribute ideas at www.razerzone.com/bredtofight, along with a short description as to why they should be selected for prototype testing.  Registrants can also nominate other people to the program.  Up to 200+ successful applicants worldwide will receive an arcade stick prototype delivered directly to their homes.

Razer will be launching this non-retail arcade stick closed beta community program at Tokyo Game Show, the heart of the professional console fighting scene.  Select pro-gamers and key modders will also be approached very soon to begin beta testing the prototype.

For more information on the arcade stick or the community program and how to get involved, please visit www.razerzone.com/bredtofight

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poke133 replied on Thu, Sep 15 2011 10:56 AM

i hope the price is competitive with current MadCatz / Hori sticks

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"I suck at fighting games in Arcade machines, but on the PS3, its a whole different matter,   I prefer the PlayStation controller, best ever. I guess I wont be applying for this. Tekken anyone?

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If I owned an Xbox 360 I would certainly sign up for this. It is too bad they don't have a way to make this universal and work on Xbox, PS3, and PC.

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Inspector replied on Thu, Sep 15 2011 2:32 PM

My input? Put everything you can possibly fit on it :)

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fat78 replied on Thu, Sep 15 2011 3:36 PM

Very cool, but i am not a huge fighting game fan.

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AKwyn replied on Thu, Sep 15 2011 4:16 PM

Well I'm glad that Razer is creating a arcade pad for the Xbox 360... I mean I've played on those arcade machines and while I'm not a god at them, I am very good at playing with a small stick and a controller.

In any case, I hope the people who are selected also suggest that Razer make a PC/PS3 version. I mean we want to have this on our computers and PS3's as well.


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blah310 replied on Wed, Sep 21 2011 11:02 PM

Definitely seems like a fun idea to apply an arcade stick for the xbox 360..people can now experience the old classic way of playing games such as tekken, street fighter, soul calibur etc. I look forward to how this works out.

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